The Meaningful Culture Program


Helping organisations discover and align their values with strategy, culture and organisational behaviour — ultimately living them day-to-day.


When the things you say and the things you do, are in alignment with what you believe, a thriving culture emerges.

— Simon Sinek




A simple, step-by-step program that brings people together to discover their core values, and build a framework to ensure they are lived and realised every day.

From strategy through to execution, from behaviours to rituals, The Meaningful Culture Program ensures that values are not just a list of words on the wall, but embedded in day-to-day business and visible in every customer's experience.

This program will help identify key organisational values, behaviours and customer-centric principles that cast a vision for the kind of culture people want to be a part of in your organisation.

Values audit mapping both personal values with the organisation's aspirations.
Workshops to bring to the fore, the emotions and behaviours of the aspired culture.
Offline homework for your people to reflect on their role, goals and the behaviours they bring to work every day.
An open dialogue around day-to-day rituals that create meaning.
An organisational charter aligned to purpose, strategy and customer experience.
Key artefacts and tools to help guide discussion and interrogation of ideal working practices.
How it works

Immersive and inclusive, this program brings together all areas of your organisation and gives them a voice towards creating a purpose-driven culture.

Running in sprints, including co-creation workshops, online learning tools and iterative feedback loops — the program is delivered onsite and collates outcomes in The Meaningful Culture Toolkit for all of your staff to use in their day-to-day rituals and rhythms ensuring values are lived and experienced.


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Creating a world where young people never stop believing anything is possible.

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia