About Tank
We listen to the voices that matter, co-design and co-create for outcomes that last. For three decades, Tank has worked alongside impact organisations, government, institutions and Australia's diverse and multicultural communities.
Our leadership team.
Karina Dea
GM, Head of Research
Focus Areas: Place-Based Community & Stakeholder Engagement. Research & Insights. Participatory & Inclusive Research. Project Leadership. Strategy Development.
Marita Davies
Head of Community Engagement, Storytelling
Focus Areas: Place-Based Community Engagement. Research & Insights. Participatory & Inclusive Research. Strategic Narratives. Storytelling. Strategy Development.
Louise Berger
Human-Centred Design Research, Co-Design Facilitation Lead
Focus Areas: Place-Based Community Engagement. Research & Insights. Participatory & Inclusive Research. Community & Stakeholder Engagement. Strategy Development.
Dimitri Antonopoulos
Chief Executive Officer
Tank / March First
Focus Areas: Organisational Strategy. Marketing & Brand Strategy. Research & Insights. Innovation & Transformation Leadership. Place-Based Community & Stakeholder Engagement. Strategy Development.
Damian Karaula
Head of Leadership & Culture
Mentorhub / March First
Focus Areas: Leadership & Culture Program Development. Transformation Leadership. Stakeholder Engagement & Facilitation.
Cassandra Eddy
Creative Director
Focus Areas: Creative and Art Direction. Brand & Communications Design. Visual Identity Design. Graphic Design and Illustration.
Our Story
Three decades of listening deeply to Australia's impact organisations, institutions, communities and government, to uncover hidden insights and amplify voices often unheard. We believe that creativity — big creativity — can change the world and at the heart of that is our ability to listen deeply, make meaning and develop legacy as an act of stewardship in the work we do.
We have been trusted by some of Australia's leading financial insitutitions, federal and state government agencies, universities, hospitals, community organisations and national sporting bodies to reimagine their futures. Futures that are ethical, responsible, and propsperous for customers, clients, remote and under-represented communities.
We spent ten years as a certified B Corporation, ranking among the top five in Australia with an impact score of 133.8. In 2026, we moved beyond that certification and redirected our energies in partnering and working alongside institutions, organisational leadership and communities to help achieve their aspirations and impact.
Our teams hold decades of experience working across domains internationally.
Most importantly, what we all bring to our work is a lived experience that sees our own values, worldview and ethos intrinsically linked to the work we do.
Four key principles guide our culture:
- Cultural integrity
- Kindness and compassion
- Empathy and humility
- Courageous creativity
Our Values
We are a values-led organisation with values that influence our decision-making, behaviours, relationships and partnerships.
Courageous
Belonging
We work to ensure equitable representation of age, gender, social, cultural and linguistic diversity in the organisations we work with and the outcomes we're responsible for.
First Nations peoples, their learnings, culture and wisdom are centred. Their cultural identity, authority and stories shape how we work.
This requires courage from all of us, the people and organisations we work with. Courage to build spaces where people can speak up and be heard, and to listen to perspectives that are sometimes uncomfortable.
Amplify
Quiet Voices
We work to raise the voice, access and opportunity of those who are often unheard and under-represented.
We create space for lived experience at the decision-making table, and lead through deep-listening.
We advocate for equitable representation and diverse thinking across every engagement, consultation and outcome we're responsible for.
Enable the Power
of Women and Girls.
Women, girls and their families are largely under-represented and under-served. Empowering them is an area of impact and a core part of who we are.
When we provide space for their voices to be heard, and for their perspectives to shape transformational outcomes, we create a world where they can flourish.
Active
Allyship
We believe change occurs when allyship moves from a plan into action.
This means actively seeking perspectives different to our own, learning from them, and acting on what we learn — to empower the communities and people whose voices need to be heard.
Challenge
the Status Quo
Systems change and transformation won't occur by doing what we've always done.
We know that challenging accepted norms is difficult, and sometimes dangerous — done ethically and empathically, it's how we forge a path towards a more meaningful future.
What We Do
Impact organisations have trusted us to answer their most important questions — and we’ve helped them build meaningful brands, values-fueled cultures and strategic leadership that is connected, engaged and human-centred.
Who are we, and where are we going? What is our purpose, and the value we provide to the world? Whom do we serve and what do they need? What are their ambitions and their needs? How might we contribute to our community? What kind of leadership team are we? What is our identity? How might we build a culture that is meaningfully engaged with our purpose? What do we stand for? How might our values come to life? What does the average person think, feel and need? What's next? How might we change to remain relevant?
Research & Insights
We co-design research with the integrity and care needed to ensure all voices and perspectives are included and heard.
Qual/Quant Research
Moments That Matter: Employees
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Understand the moments that matter most in the employee lifecycle and your organisation's culture, and innovate your employee value proposition.
Ethnographic Research
Community Listening
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
We walk alongside communities in a respectful and culturally-aware way, to better understand the world through their experience.
Qualitative Research
Stakeholder Engagement
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Understand the perspectives, ideas and opinions of your key stakeholders through unbiased, independent facilitated discussions, interviews and group workshops.
Capability Reviews
Capability Review: Marketing
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
An independent and unbiased view of the capability of one of your organisation's key functions. With a mix of online survey, dialogue sessions and interviews with leadership, employees and stakeholders we deliver a thorough analysis of current state, and a maturity model for tomorrow.
Qual/Quant Research
Moments That Matter: Customers
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
We walk alongside communities in a respectful and culturally-aware manner, to better understand the world through their experience.
Quantitative Research
General Population Studies
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Capture the perspectives, aspirations, ideas and preferences of the general population through co-designed research, and collaborativley synthesised insights.
Qual/Quant Research
Brand Audit & Analysis
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
An independent and unbiased view of the capability of one of your organisation's key functions. With a mix of online survey, dialogue sessions and interviews with leadership, employees and stakeholders we deliver a thorough analysis of current state, and a maturity model for tomorrow.
Qualitative Research
Culture Mapping: Values
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
What are the untold stories within your organisation that have the potential to unlock innovation, bring your values to life and map the cultural fabric of your institution for the years to come?
Quantitative Research
Story Mosaics
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
What are the untold stories within your organisation? Within your community? Stories that have the potential to unlock innovation and connection, bring your values to life and map the cultural fabric of your institution for the years to come?
Strategy & Transformation
We work with leadership teams to develop strategy that is meaningful, relevant, and responsive to our ever-changing world and the needs of the people who matter most.
Organisational Strategy
Strategic Planning
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Our open-format strategic planning programs are inclusive and immersive, ensuring leadership teams interrogate key challenges faced by community and create a strategic level of awareness of the context in which strategic choices are made.
Brand Strategy
Brand Strategy & Transformation
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
WIth more than 34-years of experience in brand strategy and people-first transformation programs, our teams are some of Australia's leading experts when it comes to the evolution of one of your organisation's key assets; the brand.
Brand Strategy
Naming & Brand Architecture
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
We have worked with leadership teams across all levels of government and impact organisations to develop future-proofed brand architecture scenarios and naming development for future ventures.
Brand Strategy
Brand Books, Style Guides & Design Systems
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Engagement through the brand storytelling power of an employee or customer brand book, or alignment for production teams through robust and thoughtful brand style guides and design systems.
Brand Strategy
Brand Identity Design
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
We understand that an organisation's visual identity is so much more than a superficial coat of paint — our creative teams seek to create meaning and engagement in visual identity that leaves a legacy.
Brand Strategy
Brand Voice & Narrative
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
The power of an organisation's voice allows it to bring its values to life, and engage with stakeholders over broad strategic horizons to build a compelling, impacftul narrative.
People First Strategy
Employee Value Proposition
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
From moments that matter, to ensuring brand, culture and leadership are intrinsically linked to reinforce employee value, the development of EVP is core to building a people-first brand strategy.
People First Strategy
Customer Experience
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
Today's customer has broken the traditional marketing funnel and this requires a new way of approaching customer experience design; empathic listening, understanding social, physical and economic barriers, and leaning in to motivations and aspirations.
Content Strategy
Content Strategy & Activation
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Meeting people where they are is evidence of a meaningful brand, and being able to design relevant, meaningful, topical content that adds value is key.
People First Strategy
Creative Strategic Design
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Our creative teams are thoughtful, considered and aim to embed meaning and insight each time they approach the implementation of a transformation program.
People First Strategy
Writing & Editing
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
They say to get better at writing, write. We've been writing consistently each day for clients, our communities and our subscribers for more than two decades.
Content Strategy
Marketing & Communications Strategy
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Marketing and communications strategies must have simple human insights at the hear of them, and simplicity in their approach to implementation; our experience spans three decades in developing key marketing strategies for impact organisations, institutions and government.
Culture Transformation
Impact organisations put people first and understand that an empathic, values-driven culture is the key to innovation.
Culture Transformation
Brand-Culture Strategy
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Link your culture program with brand strategy in more meaningful ways. Understand how brand positioning can come to life within your organisation.
Culture Transformation
People-First Values
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
We help you understand the aspirations, motivations and beliefs of the people across your organisation through qualitative and quantiative research that uncovers the human-centred values system at the heart of your organisation.
Culture Transformation
Culture Maturity Model
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Handled with integrity and confidentiality, our team of experienced consultants can carry out a review of your organisation's culture, delivering a fit-for-purpose maturity model.
Culture Workshop
Purpose-Driven Culture
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Define the values and culture of the organisation together and how they can be embedded into the organisation.
Culture Workshop
Rituals, Rhythms & Artefacts
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
With values and purpose established, we work with your teams to define the moments that matter within the organisation's life, and develop rituals, rhythms and artefacts that bring the values and purpose to life for an employee.
Culture Workshop
Role Clarity Sessions
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Confidential and open discussion groups with teams to map expectations of roles, and identify gaps that might be closed to foster employee engagement, connecting to brand pillars and organisation's purpose.
Purpose-driven Leadership
We believe in purpose-driven, creative leadership and enabling everyone within your organisation with the power of creativity.
School of Creative Leadership
March First
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
A school of creative leadership for mindful, fearless and creative professionals.
Learn more.
Weekly Journal
The Weekly Journal of Creative Leadership
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Since 2016, a weekly exploration of purpose-driven, creative leadership by Dimitri Antonopoulos, Managing Director of strategy & transformation consultancy, Tank.
Search the archive,
Podcast
Fearless Conversations Podcast
Report
The Emerging Young Woman
A young woman is emerging into this world and she must be listened to, respected and understood because, put simple, she will change the world.
An open, fearless conversation about good leadership and the journey to discover it. Listen now.
Online Course
Strategy Masterclass
White Paper
Brand, Culture & Leadership
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
A more human approach to strategy for creative leaders. Learn the strategy fundamentals we use in our work.
Enrol now.
Advisory Program
Leadership Advisory On-Demand
Report
Belonging
An exclusive white paper for impact leaders seeking to connect brand, culture and leadership in their organisation's transformation journey.
Access the leadership wisdom of key members of our team in on-demand, fractional roles that are cost-effective and impactful. Learn more.
Would you like to learn more about our work?
The Quarterly
Four emails a year. Unsubscribe any time.
Questions? Send us an email
MarchFirst | Twitter | LinkedIn
Instagram | Medium | Facebook
© Tank Pty Ltd
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.