Canberra Girls Grammar

The challenge

Engaging students and stakeholders in the co-creation of a strategy and its creative expression, bringing to life the school's founding principles.

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The Story

Since 2018, we have worked with the School-wide community at Canberra Girls Grammar to facilitate the discovery of values, culture and the strategic design of their organisational strategy.

Including parents, community-organisations, education leadership, board of directors, alumni and students, our work to help the School rediscover and connect to its origin story culminated in a brand culture strategy that repositioned the three schools that make up CGGS amongst the Canberra, NSW and regional education landscape.

This ongoing relationship has seen our team embedded within the organisation conducting insights research and the co-design of strategy with students, leaders and board members alike.

Our work has influenced and reshaped identity, strategy, experience and the digital transformation of this organisation in a competitive, global educational environment.

Our work

Strategic planning program
Brand culture strategy
Audience segmentation
Brand architecture strategy
Creative strategy
Corporate identity design
Strategic reviews
Customer insights
Customer/Employee research
Innovation workshops
Audience personas
Writing and editing
Art direction
Stakeholder workshops
Publication design
Communication design
Writing and editing
Communications support

“For the first time since I arrived at this school,
I see now our people living and breathing something they truly believe in and it’s because of the work you’ve done.”

Matt O'brien
Chief Operating Officer, CGGS

Content to inspire and motivate students, teachers and staff to rediscover their own personal values, and in turn bring the School's values to life. 


Collaborative and inclusive co-design sessions that bring all aspects of the school together — from students to board members, to parents, teachers and staff in a welcoming, creative and innovative way. 

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"We are so grateful for your help in our journey.
Our brand is clearer and stronger
thanks to your insights and talent."

Claudia Fernandez-Doman
Executive Director, Communications & Engagement, CGGS
Insights Report

Free Insights Report
The Emerging Young Woman

Our Insights Reports are for purpose-driven leaders who want to make the world a better place.

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This Insights Report includes:

  • Interviews with female leaders.

  • Insights into trends shaping strategy for this group.

  • Analysis into how brands are shaping the conversation.

  • Key takeaways to implement.

  • Resources and tools to help you discover more.

  • Subscription to The Tank Quarterly
  • 94 pages (PDF, 72MB)
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We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia