Representation has been a key principle in our approaches and methodologies when building brand strategy transformation.
When people see that others share their backgrounds, experiences and ethnic identity in media, advertising and content, it provides thenm a sense of visibility, validation and empowerment.
Working with Neos Kosmos, the Greek-Australian news and media brand over decades, we have been intimately involved in seeing this business transformation impact community.
From the integration of new technology infrastracture to support the diversification of revenue streams, through to brand, communications and digital strategy; this partnership is one we have been everso privileged to be a part of.
Our research practice is purposefully focussed on our impact areas and culminates in the development of research-informed insights reports.
Our Belonging report looks at diversity and inclusion through the experiences of purpose-driven leaders we've worked with, and research we've conducted of organisations that have embedded cultures that prioritise cultural diversity and inclusion.
Often over-looked, age diversity is often the absent cousin of workplace diversity transfromation.
In our Belonging Report, we've provided a range of lenses which allow transformational leaders to consider all aspects of diversity and inclusion.
Our ethical research and engagement frameworks, briefs and participatory tools ensure inclusion, diversity and representation are embedded from the beginning of every program of work.
The One Netball program was an opportunity to embed cultural diversity and inclusion values within the heart of the sport of netball in Australia.
Insights
We are based in Naarm/Melbourne, Australia. Our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Our commitment to Indigenous Australia
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