Our clients trust us to answer
their most important questions

Who are we? Where are we going?
What is our purpose?
What do we value most?
What value do we provide?
Whom do we serve? 
What are their ambitions and needs?
What might tomorrow look like?
How might we change?
What kind of leaders are we?
What is our identity?
How might we innovate?
What is the roadmap?
What is the change we are seeking to make?
How might we be better for the world we live in?
How do we link our brand with our culture?
What is our ambition?
How might we better on-board our team?
How might our people embrace innovation?
What are we selling?
Whom are we helping?
What do we stand for? Why?
How might we change to remain relevant?
What is our business model? 
What's next?

The above is not marketing fluff, but rather, a collection of real questions asked of us by our clients since 2007.

We work with organisations to build meaningful brands, cultures of innovation and leadership for a human-centred world.

Our teams work with you collaboratively and empathically to help you solve complex organisational challenges. 

Be it building resilient strategy or transforming culture with creativity — our teams will always begin by asking, 'Why?' 


We work with leadership teams to develop strategy that is meaningful, relevant, and responsive to our ever-changing world and the needs of the people who matter most.

Future Strategy

Strategic planning
Vision and Purpose 
Strategic foresight
Customer experience design
Brand audits and strategic reviews
Brand architecture strategy

Brand Strategy

Brand strategy
Creative strategy
Brand naming
Brand books and style guides
Corporate identity and design systems

Strategic Design

Customer experience strategy
Content strategy and activation
Content design and activation
Brand voice and narrative
Visual design
Writing, editing, and authoring
Marketing/Communications strategy
Digital strategy


Leadership teams trust us to seek answers to meaningful questions.

We co-design research with the integrity and care needed to ensure the voices of all stakeholders are included and heard.

Qualitative research

Stakeholder interviews
Customer interviews
Facilitated discussion groups
Ethnographic studies
Stakeholder workshop facilitation
Customer workshop facilitation
User experience research

Quantitative research

Brand audit and analysis
Consumer testing
Culture pulse check
General population studies

Research methodologies

Impact evaluation methodology design
Impact evaluation research


Meaningful organisations put people first and understand that an empathic, values-driven culture is the key to innovation.

Brand Culture Strategy

Brand-culture strategy
Values benchmarking and definition
Cross-functional team design
Value-led culture workshop facilitation
Brand strategy culture review
HR team brand alignment


Purposeful culture
Values-led culture
High-performing teams
Brand culture vision
Design thinking
Human-centred design


We believe in creative leadership and empowering everyone within your organisation with the power of creativity.


Strategy for creativity
Strategy masterclass
Innovation masterclass
Discovering opportunities
Strategy in uncertainty
Creative confidence
Creative leadership

Do you have questions?

Are you interested in engaging us to work with your organisation?

We'd love to hear from you.

Would you like to learn more about our work?

The Quarterly

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia