In 2016, Marketing Magazine published “Welcome to the Age of Meaning,” a thought-provoking article that explores the shift towards meaningful work and purpose-driven business practices. Authored by Jim Antonopoulos, the piece delved into the changing landscape of the marketing industry, highlighting the growing importance of authenticity and values-based engagement.
Jim’s insights encouraged businesses to embrace a more human-centric approach, focusing on genuine connections and long-term impact. The article underscored the relevance of meaning in driving both personal fulfilment and organisational success, setting the stage for future conversations on the role of purpose in the professional world.
