Netball Australia

The challenge

How might we create a platform for diversity and inclusion for everyone who engages with the sport of Netball?

Netball Australia One Netball

Speaking to netballers of all ages and experience levels we were able to begin to understand needs, aspirations, ambitions and their unique worldview.


Simple insights helped shape the re-imagining of marketing collateral — insights like 'you can't be what you can't see'.


Impact was felt at all levels of the organisation — OneNetball was to become a movement.

The Story

One of Australia's most inclusive sports asked itself how it might ensure that diversity and inclusivity if baked in at every level.

Partnering with Netball Australia we helped develop the One Netball initiative which built capability across the netball world through learning and development information sharing, and acted as the inclusive heartbeat of the sport.

Our work

Brand strategy
Digital strategy
Corporate identity
Brand style guide
Customer research
Customer insights
Communications design
User experience design
User interface design

© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia