Engaging with the entire organisation in consultations, qualitative research, discussions and co-design sessions we embraced the core Mission of Good Shepherd, listened and heard the voice of their people.
Understanding what drove them as people, their origin story and their ambitions for the world they wished to create was important. Developing empathy for the people they help every day was critical in developing a strategy that was empathic, and ultimately authentic to the voice and ambition of the organisation.
Inspiring leadership teams to re-imagine what it meant to be a leader at GSANZ. Moving HR teams to re-look at how they would develop a values-led culture driven by organisational purpose, and helping everyone within the organisation across Australia and New Zealand align with a narrative that spoke to the heart of a Mission that saw the value in each person and worked hard to make right the inequalities in our society.
Brand culture strategy
Brand customer experience
Staff co-design sessions
Tone of voice
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.