Education

La Trobe University

The challenge

Develop a meaningful brand platform for a University competing in a cluttered, and ever-changing market landscape.

The Story

Winner of the Australian Marketing Institute's Effectiveness award, our work for La Trobe University repositioned this educational institution with great effect.

Spanning a four-year period and working across all areas of the organisation, this work transformed marketing, language, perceptions and above all, enrolments.

Over this period our teams engaged with students, teaching faculty and adminstration staff alike to develop an empathic understanding of what made this organisation distinctive.

Capturing the diversity amongst the student body and in parallel the possibilities through the curriculum offered was indeed at the heart of it all.

Our work

Marketing strategy
Creative strategy
Corporate identity
Brand strategy
Brand style guide
Art direction
Photography
CX design
UX design
UI design
Stakeholder workshops
Communications design
Brand architecture
Student discussion groups
Interviews
Strategic reviews
Brand guardianship

Effectiveness

Prior to this body of work, the University consistently ranked in the bottom quartile of student preferences. Within 12 months this corrected upwards, and after 32 months showed a consistent presence in the top 25% first-preference ranking.

370x570h_0000_A4 AD_Template_JosephP
370x570h_0001_A4 AD_Template_Jeannie
570w370h-kltu
tank-logo-whitebg

We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

Have a question?
Get in touch

+613 9696 3248
Privacy Policy
© Tank 2019
bcorp-100-@2×2