Education
La Trobe University
The challenge
Develop a meaningful brand platform for a University competing in a cluttered, and ever-changing market landscape.
The Story
Winner of the Australian Marketing Institute's Effectiveness award, our work for La Trobe University repositioned this educational institution with great effect.
Spanning a four-year period and working across all areas of the organisation, this work transformed marketing, language, perceptions and above all, enrolments.
Over this period our teams engaged with students, teaching faculty and adminstration staff alike to develop an empathic understanding of what made this organisation distinctive.
Capturing the diversity amongst the student body and in parallel the possibilities through the curriculum offered was indeed at the heart of it all.
Our work
Marketing strategy
Creative strategy
Corporate identity
Brand strategy
Brand style guide
Art direction
Photography
CX design
UX design
UI design
Stakeholder workshops
Communications design
Brand architecture
Student discussion groups
Interviews
Strategic reviews
Brand guardianship
Effectiveness
Prior to this body of work, the University consistently ranked in the bottom quartile of student preferences. Within 12 months this corrected upwards, and after 32 months showed a consistent presence in the top 25% first-preference ranking.
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© Tank Pty Ltd
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
