Events & Exhibitions

The World Stamp Expo

The challenge

The second-largest international stamp show ever held in the world.

The Story

The second largest international stamp show ever held in the world and we had the privilege of playing a major role — helping such a prominent organisation to engage with audiences outside of stamp enthusiasts.

The World Stamp Expo was an unprecedented success and delivered a result that Australia Post and the Philatelic Society could be proud of, enhancing the reputation and profile of both organisations on a global scale.

The World Stamp Expo achieved a number of key goals.

It far exceeded projections for revenue and attendance; it achieved enormous cut through and reach within a highly competitive and saturated Melbourne events market; it significantly raised, educated and improved the perception of philately – positioning it as modern, relevant and diverse; and it engaged Australia Post staff on a massive scale, instilling pride within the company and its people who participated in the event.

Our work

Creative strategy
Corporate identity
Brand style guide
Customer research
Customer insights
Communications design
Brand audit

The Australian Philatelic Society

“Wow! How wonderful was it to be part of this project? A true testament to the great work, values and expertise in your team.”


We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

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