The Royal Australian College of General Practitioners

The challenge

Using strategic design to develop engagement and philanthropic initiatives for a healthier nation.

The Story

Our strategic, human-centred approach has helped a number of organisations across Australia better understand the needs of their customers, employees and stakeholders.

This is no more evident in the work we have done with the RACGP since developing brand and communications strategy — working closely with both the Council and Foundation boards to develop clarity in positioning, and create a communications framework for engagement and philanthropy.

Our work

Brand strategy
Communications strategy
Publication design
Writing & Editing
Brand style guide
Stakeholder workshops


We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

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