The challenge

Unite the organisation around a return to the foundations of brand equity and develop a platform for future growth.

The Story

An organisation with a mission to ensure that each young person they educate benefits from exposure to a wide range of learning opportunities — both academic and experiential.

With a mandate to develop community participation and inclusion, life-long learning and students empowered to be designers of their own careers, SEDA saw the opportunity to unite the organisation across the nation.

We were able to bring together this mission and develop a brand architecture platform that united the various parts of the organisation and amongst industry partners such as the AFL, Netball Australia, Basketball Victoria, Life Saving Victoria, A-League Football and other sporting organisations around Australia.

Our work

Creative strategy
Corporate identity
Brand architecture
Stakeholder workshops
Strategic reviews

© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia