The challenge

Unite the organisation around a return to the foundations of brand equity and develop a platform for future growth.

The Story

An organisation with a mission to ensure that each young person they educate benefits from exposure to a wide range of learning opportunities — both academic and experiential.

With a mandate to develop community participation and inclusion, life-long learning and students empowered to be designers of their own careers, SEDA saw the opportunity to unite the organisation across the nation.

We were able to bring together this mission and develop a brand architecture platform that united the various parts of the organisation and amongst industry partners such as the AFL, Netball Australia, Basketball Victoria, Life Saving Victoria, A-League Football and other sporting organisations around Australia.

Our work

Creative strategy
Corporate identity
Brand architecture
Stakeholder workshops
Strategic reviews


We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

Have a question?
Get in touch

+613 9696 3248
Privacy Policy
© Tank 2019