Renewable Energy
The Clean Energy Council
The challenge
How might we reposition our organisation as the leader in Australia's clean energy future?
The Story
Working across a range of transformations with Clean Energy Council (Visual Identity, Events and Positioning) we were able to view the strategic opportunity with clarity.
As a member-based organisation the voice of members and stakeholders was critical in capturing the essence, barriers and real-world implications of an evolved identity system and a reframed position in the marketplace.
Our qualitative research uncovered simple insights and principles which were applied throughout the design and marketing platform.
As Australia's renewable energy association, the leadership potential of the brand's voice was paramount, and ultimlately expressed in the design system which brought it to life.
Our work
Qualitative research
Brand strategy
Creative strategy
Corporate identity design
Art direction
Communications design
Website UI design
Insights
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Our commitment to Indigenous Australia
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