Finance

Bank Australia

The challenge

Imagine for a moment, a genuinely responsible bank.

Yes, we thought the same thing as you.

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The question

At a time where trust for financial services organisations is at a low — how might we build a banking brand with values?

The Story

After 58 years of business, bankMecu decided to rename and become Australia's first, customer-owned responsible bank.

It was a privilege to partner with the board and executive to develop the Bank Australia brand strategy and help this already successful organisation, get to know themselves through their customer's eyes.

We linked their business strategy with their brand, and their brand with content, communications and ultimately their customer's experience.

Who own the bank mind you.

We ran all engagements using Design Thinking and Human-Centred design methods and delivered a brand platform, experience design, digital products and visual identity that celebrates diversity, equality and inclusion — and a more responsible way of managing their money — something their customers, employees, and stakeholders could be proud of.

Our work

Corporate identity
Brand strategy
Brand style guides
Brand voice
Leadership narrative
Audit and review
Brand architecture
Digital strategy
Customer experience
Design systems
Content strategy
Content activation
Art direction
User experience design
User interface design
Stakeholder workshops
Brand vision
Values definition
Persona design
Interviews
Ethnographic research
Qualitative research

Photography

Ben Swinnerton

Technology

Fusion

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We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

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+613 9696 3248
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