After 58 years of business, bankMecu decided to rename and become Australia's first, customer-owned responsible bank.
It was a privilege to partner with the board and executive to develop the Bank Australia brand strategy and help this already successful organisation, get to know themselves through their customer's eyes.
We linked their business strategy with their brand, and their brand with content, communications and ultimatley their customer's experience.
Who own the bank mind you.
We gave them an identity that celebrates diversity, equality and inclusion — and a more responsible way of managing their money — something their customers, employees and stakeholders could be proud of.
Brand style guides
Audit and review
User experience design
User interface design
We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.