After 58 years of business, bankMecu decided to rename and become Australia's first, customer-owned responsible bank.
It was a privilege to partner with the board and executive to develop the Bank Australia brand strategy and help this already successful organisation, get to know themselves through their customer's eyes.
We linked their business strategy with their brand, and their brand with content, communications and ultimately their customer's experience.
Who own the bank mind you.
We ran all engagements using Design Thinking and Human-Centred design methods and delivered a brand platform, experience design, digital products and visual identity that celebrates diversity, equality and inclusion — and a more responsible way of managing their money — something their customers, employees, and stakeholders could be proud of.
Brand style guides
Audit and review
User experience design
User interface design
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.