The Victorian Institute
of Forensic Medicine

The challenge

We helped one of our nation’s most profoundly meaningful organisations discover their identity.

The Story

The Victorian Institute of Forensic Medicine is Australia's largest centre for forensic medical and scientific services.

With a long trail of applicants from around the world, this centre maintains a level of excellence admired and honoured the world over.

We were profoundly grateful to have played a part in working with the board, Director and executive team to develop an identity platform and brand strategy to realise the organisation's vision, mission and values.

Our work

Ethnographic research
Stakeholder discussions
Qualitative surveys
Communications audits
Leadership narrative
Corporate identity
Creative strategy
Brand style guide
Values definition

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We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia