Startup

The Interplay Project

The challenge

Unify the organisation around its mission, stakeholder experience and purpose by creating a digital experience that honours the people at the heart of this endeavour.

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The Story

Engaging with the founders and stakeholders of this impact-focussed startup, we helped to create human-centered roadmap, and a meaningful customer experience.

Interplay Project's focus on the wellbeing of all people, and their vision of Indigenous people and communities experiencing optimal safety and strength of culture was central to the work we undertook together.

With a very on-the-ground approach to research and design, we brought together stakeholder perspectives, knowledge and ideas into a new digital platform, marketing communications roadmap and brand voice that helped the team at Interplay reinvision a new kind of future for their organisation. 

Our work

Stakeholder workshops
Stakeholder research
Org-wide consultation
Brand voice
User-interface design
Brand customer experience
Qualitative research
Staff co-design sessions
Copywriting

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia

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