The CMO Program


A new kind of value for a new world of marketing — supporting your existing marketing team function and building capability at the same time.


In a complex, ever-changing world, new kind of marketing leader is required — one that has empathy to better understand customer needs, and delivers early, measurable marketing communications impact.

The Chief Marketing Officer Program provides a new kind of value for a 21st Century world — the kind of value that sees you spending your energy on the things that matter — empowering you to react tactically for the short term — and deliver strategically with a long term focus.



An efficient and agile approach to marketing communications that brings teams together, aligns everyone in the same direction and reports on results in a timely and professional manner.

Quarterly strategy development sessions with your teams.
Regular check-ins with your team to keep everyone on the same page.
A human-to-human approach to marketing and communications development.
An open dialogue around improvement and efficiency with reporting factored in.
A centralised marketing and communications calendar keeping everyone moving forward.
Content creation support for you and your teams when and where it's needed.
How it works

Scalable and adaptable, this program offers progressive organisations support, control and measurable impact when it comes to marketing communications.

Running in four week sprints, month-to-month or quarter-to-quarter, The CMO Program allows for a flexible and yet, robust approach to structuring your marketing communications efforts and aligning your team.


Thinktank Commercial Finance

One of Australia's commercial finance success stories.

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We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia