Stratton Finance

The challenge

How might we build equity in our brand, engage our employees and develop a meaningful platform of products and services that reinvents the car-buying experience?

The Story

Our team acts as brand strategy partner to the Stratton Finance and CarConnect leadership teams.

Providing brand strategy, research and creative strategy consultancy and together building Australia's number one car loans brand.

Working closely with the SF and CC leadership teams we've used our evidence-based and empathic approach to research to inform key brand and creative strategies.

Our work

Customer research
Market research
Brand positioning
Qualitative research
Stakeholder engagement
Brand positioning strategy
Brand guidelines
Brand personas
Brand voice
Brand narrative

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia