The challenge

How might we consolidate our visual language and corporate identity to develop a unified design system that truly celebrates hearing equality?

The Story

Sometimes wholesale change isn't the most impactful (or efficient) solution.

Working closely with the Soundfair marketing and communications team, our team was tasked to unify the corporate identity and develop a design system with the core principles of accessibility and ease of use at heart — so easy to use and scale that anybody could do it formed the core of our effort to ensure that Soundfair's small and agile team were able to both embrace and scale the visual identity without the need to bring in new resources.

This future-proofing ensured long-term efficiencies, but also simplified the visual identity for greater impact — less is after all more.

Our work

Brand design system
Brand styleguide
Brand voice


Soundfair website

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia