Well established legal firm Harwood Andrews sought advice on positioning in a new, previously untested marketplace.
The Melbourne office consisted of a team of over 45 people, focussed on private enterprise clients.
We worked closely with principals and the broader team to develop a brand strategy that would preserve the equity in Hardwood Andrews for regional clients, whilst enabling the Melbourne office to reposition for a more entrepreneurial customer mindset.
Corporate identity design
Brand strategy workshops
Brand vision workshops
Tone of voice
Writing & editing
We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.