Well established legal firm Harwood Andrews sought advice on positioning in a new, previously untested marketplace.
The Melbourne office consisted of a team of over 45 people, focussed on private enterprise clients.
We worked closely with principals and the broader team to develop a brand strategy that would preserve the equity in Hardwood Andrews for regional clients, whilst enabling the Melbourne office to reposition for a more entrepreneurial customer mindset.
Corporate identity design
Brand strategy workshops
Brand vision workshops
Tone of voice
Writing & editing
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.