Sladen Legal

The Summary

How might we reposition a well established, law firm into a cluttered CBD market?

The Story

Well established legal firm Harwood Andrews sought advice on positioning in a new, previously untested marketplace.

The Melbourne office consisted of a team of over 45 people, focussed on private enterprise clients.

We worked closely with principals and the broader team to develop a brand strategy that would preserve the equity in Hardwood Andrews for regional clients, whilst enabling the Melbourne office to reposition for a more entrepreneurial customer mindset.

Our work

Corporate identity design
Communications strategy
Communications design
Creative strategy
Brand strategy workshops
Brand vision workshops
Brand architecture 
Brand styleguide
Tone of voice
Writing, editing
Content strategy
Content illustration
Writing & editing

Dan Simmonds,
Managing Principal
Sladen Legal

“A totally unexpected outcome through the brand strategy workshops, we were able to further the firm’s business strategy. The team at Tank provided significant help in the transition as we move from the consolidation of the brand strategy to the greater challenges of expanding the reach of Sladen Legal into the Melbourne market place as a specialised legal service provider. Our experience to date with the rebrand makes us confident that we will be able to achieve our goals.”

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia