The challenge

How might we lay a strategic foundation for Australia's largest online marketplace, connecting their purpose, vision and values with their key customer segments?

The Story

SEEKBusiness, owned by SEEK, is Australia's largest online business-for-sale marketplace — helping entrepreneurs and small business owners realise their dreams.

The leadership team at SEEK approached us to align their vision with their values, and discover the key value propositions for each of their core customer segments. 

Our work

Brand strategy
Stakeholder workshops
Stakeholder interviews
Customer research
Value proposition
Brand narrative
Brand value proposition
Customer personas

© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia