Government

Parks Victoria

The challenge

A 48hr roadtrip exploring the wonders of our national parks — broadcast on social media.

The Story

We were tasked to develop a content strategy that met a very specific goal  — help people reconnect and understand the benefits and wonder of our national parks.

With a story arc of three-months and only two weeks to sprint to the starting line, we aimed for simplicity and impact — sending two of Melbourne's celebrated and influential photographers on a 48hr, content-gathering road trip. 

The rest — as they say —  is history.

Our work

Content strategy
Social media strategy
Copywriting
Social media content
Social media management
Photography
Production

Our work
Bec Kilpatrick
Andrew Pavlidis

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We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

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+613 9696 3248
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