Government

Parks Victoria

The challenge

A 48hr roadtrip exploring the wonders of our national parks — broadcast on social media.

The Story

We were tasked to develop a content strategy that met a very specific goal  — help people reconnect and understand the benefits and wonder of our national parks.

With a story arc of three-months and only two weeks to sprint to the starting line, we aimed for simplicity and impact — sending two of Melbourne's celebrated and influential photographers on a 48hr, content-gathering road trip. 

The rest — as they say —  is history.

Our work

Content strategy
Social media strategy
Copywriting
Social media content
Social media management
Photography
Production

Our work
Bec Kilpatrick
Andrew Pavlidis

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

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