The challenge

Empowering communities through co-created story-telling, technology and the Internet of Things — now there’s an idea.

The Story

An organisation that empowers communities, co-creating stories with them and provides solutions to sexual and mental health issues through technology.

When Hitnet approached us, our planets aligned.

Culturally-rich stories are delivered through an integrated technology platform direct to marginalised communities — the opportunity to propel the Hitnet brand positioning from 'startup' to scaling up was ours to meet.

We're inspired by entrepreneurship and technology — two things that have been at the heart of our collective careers for decades.

Working closely with Julie Gibson, we found ourselves working with someone who shared our values and inspired us through her drive and determination to connect marginalised communities with stories and information about their health and wellbeing through technology.

We were tasked to develop a brand identity and design system that could scale with Hitnet's vision to build vibrant, healthy and digitally capable communities, engaged in the digital economy all over the world.

Our work

Corporate identity
Brand strategy
Brand style guide
Art direction
User experience design
User interface design
Stakeholder workshops

Beth Jennings
Julie Gibson, CEO

Our values guide each and every business decision, and the organisations and people we choose to partner with, as we work together to fulfill our purpose.

We co-create information that empowers communities to make healthy life choices, prepares them for life in rapidly changing societies, and connects them with other communities that are now participating in the global digital economy.

Julie Gibson, CEO

“Working with Tank was a delight. What they developed far exceeded our expectations and we’re excited to have an identity that honours our past and embraces our future.

It was also wonderful to work with a fellow B Corp where our values alignment enabled us to work collaboratively and with the intent to produce a quality product that we both feel proud of.”

© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia