Government
Everyday Climate Choices
The challenge
How might we consolidate all of government's climate action initiatives within a customer-centric brand and behaviour-change model?
The Story
Engaged by the ACT Government to develop a behaviour-change strategy, brand strategy and creative direction which would consolidate its 30+ climate action initiatives under a customer-centric brand — we embraced this challenge of giving the Canberra community meaningful action towards a more sustainable way of life.
Our team lead the stakeholder and market research, program-wide consultations, stakeholder engagement, strategy development and creative direction working in collaboration with other Government partners to assist and fulfill content and digital transformation which was being undertaken along the same timeline as this engagement.
Our work
Brand strategy
Naming
Customer research
Market research
Beahviour change strategy
Qualitative research
Quantitative research
Stakeholder engagement
Brand positioning strategy
Brand voice
Brand narrative
Creative direction
News
Climate Choices Website
Investing In Climate Action
To Protect CBR.
Sustainable Household Scheme Cornerstone of Climate Action Spend.
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© Tank Pty Ltd
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
