The Department of Industry, Science and Resources

The challenge

A digital transformation to bring together Australia's most important industry, innovation and science organisations within government.

The Story

The federal government Department of Industry, Science and Resources leads innovation, technology, science, industry, energy, resources and climate change policy and programs across the country — we were honoured to be invited to help them with complex set of questions and challenges.

Developing a unifying design system across all of their entities, working with their content strategy and development leads to develop a cohesive content architecture, structure and user-focussed accessible interface that would leverage the key content assets across the entire department, its sub-brands and government entity bodies.

The Department of Industry, Science and Resources plays a pivotal role in strengthening Australia's economy, and enabling Australians to gain access to new jobs, skills and business support  — knowing this and having experience in working across these various entities in the past meant our team was galvanized by a shared sense of collective impact and purpose.

With a mix of portfolio agencies which includes the CSIRO, Clean Energy Finance Corporation, Australian Renewable Energy Agency, Climate Change Authority, Geoscience Australia, IP Australia, National Measurement Institute, Anti-Dumping Commission, Chief Scientist, Australian Space Agency and Science Australia (to name a few), meant that the task at hand in unifying content, design and the accessibility of information across these organisations was held with purpose-driven gravitas.


Our work

Content architecture
Information architecture
User Experience Design
User Interface Design
Universal Design System
Navigation and Taxonomies
User Pathway Design
Scalable and Optimised Interface
Pattern libraries
Product Identity Guidelines

View the website

The Department of Industry, Science and Resources Australia

The Industry.Gov.Au
Product Identity Guide

Optimised for mobile

The design team embraced atomic-design principles, taking a mobile-first approach meant the device-experience was considered from the outset.

Complex content strategy

A deliberate approach to content strategy meant the design team would need to consider hundreds of content types, from multiple brand owners across the department.


Helping the user find their way through dense content structures

A full-featured content-search and filter to assist with wayfinding the rich content structure. 

Brand ownership

Helping brand owners with a purpose-built brand-aligned design system website.

A rich and complex content structure requires a partnership built on listening and trust.

Our teams worked closely with The Department's content strategy and development team to interrogate and diagnose content architecture, simplify the complexity of content types across different departmental entities, and translate this into a usable, accessible universal interface.

The Design System

With 18 different stakeholders, multiple brand teams and a delicate balance of content focus, clarity and simplicity across the complex content architecture, we designed and developed a universal design system which would guide UI and UX principles for all entities.


A methodology to ensure the utmost attention to detail

Using Atomic Design methods our teams developed components, page patterns and templates design that met the Department's key objectives. From micro to macro the design architecture were cohesive, aesthetically pleasing and intutive to use.

Consistently pixel perfect designs interpreted stakeholder's vision, applied the evolving brand palette and clear instructions in the purpose-built online style guide offered guidance at the most granular of levels; HTML, CSS guidelines for developers to follow whilst implementing designs at an atomic level.


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We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia