Closing The Gap

The challenge

A creative strategy to reduce disadvantage among Aboriginal and Torres Strait Islander people with respect to life expectancy, child mortality, access to early childhood education, educational achievement, and employment outcomes.

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The Story

Engaged by the Australian Government’s Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) we were asked to develop the creative strategy and communications design system for the Closing The Gap initiative.

This Federal Government initiative aimed to improve the lives of all Aboriginal and Torres Strait Islander Australians, working together to deliver better health, education and employment outcomes and eliminate the gap between Indigenous and non-Indigenous communities.

This included authoring and producing the Prime Minister’s Report tabled in parliament by Prime Minister Julia Gillard.

Our work

Creative strategy
Brand strategy
Brand style guide
Design systems
Art direction
Stakeholder workshops
Communications design
Writing and editing
Strategic reviews
Brand guardianship


We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

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