Closing The Gap

The challenge

A creative strategy to reduce disadvantage among Aboriginal and Torres Strait Islander people with respect to life expectancy, child mortality, access to early childhood education, educational achievement, and employment outcomes.

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The Story

Engaged by the Australian Government’s Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) we were asked to develop the creative strategy and communications design system for the Closing The Gap initiative.

This Federal Government initiative aimed to improve the lives of all Aboriginal and Torres Strait Islander Australians, working together to deliver better health, education and employment outcomes and eliminate the gap between Indigenous and non-Indigenous communities.

This included authoring and producing the Prime Minister’s Report tabled in parliament by Prime Minister Julia Gillard.

Our work

Creative strategy
Brand strategy
Brand style guide
Design systems
Art direction
Stakeholder workshops
Communications design
Writing and editing
Strategic reviews
Brand guardianship

© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia