Cancer Council Australia

The challenge

Develop a brand messaging and identity platform to celebrate our most proactive community engagement event. 

The Story

Relay For Life is Cancer Council Australia's largest community-focussed fund-raising event bringing communities together to celebrate survivorship, remember loved ones and raise millions of dollars to fight cancer.

With over 175 community engagement relays held around Australia annually, involving over 140,000 people, Relay For Life brings together people from all walks of life — our work saw the coming together 

Our work

Stakeholder workshops
Stakeholder research
Creative strategy
Brand identity design
Org-wide consultation
Brand voice
Qualitative research
Staff co-design sessions

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We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia