An organisation's purpose — it's reason for being — is one that influences, guides and inspires every employee, stakeholder and partner.
Founder-run organisations have an interesting dynamic where Founders are a cataclysmic link between the company's aspirational purpose, and that galvanising idea that brings employees together.
The founder must be central to the reason why, but must also realise and release that tension that exists to allow their workforce to play a role in developing and eventually living this purpose.
This search is difficult and at times messy — yet to find something as important as our reason for doing what we do, it has to be.
Working with Aither's founders, employees and a select group of trusted clients, we embarked on a journey which in itself was a hard-fought act of self discovery.
Working closely with the people at Aither — one of Australia's most respected consulting businesses, and fellow-accredited B Corporation, we embarked on a journey to discover the organisation's purpose — a journey which involved understanding each employees motivations and aspriations, and pairing those of the founders.
Through facilitated discussions and dialogues, interviews and workshops as well as the contextual review of how Aither itself presents and positions itself in the marketplace, we worked collarboratively to better understand the underlying meanings of why this organisation exists and how this manifested itself in the organisations approach to structuring its communications with a clear, informed and more confident leadership narrative.
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We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.