ACT Government
Suburban Land Agency

The challenge

How might we build a brand portfolio that respects diversity, inclusivity and the Canberra way of life — and believes in a future of great places where communities thrive?



You are welcome here.

You and yours.

Just as you are.

However you come.

The Story

Since 2021 we have been the strategic brand partner to the ACT's Suburband Land Agency — a partnership which sees us developing and positionig a government brand with its finger on the pulse of community.

With a great deal of community consultation, internal engagement and consultations, we've embarked on the journey to discover and develop the voice of the ACT Government's Suburban Land Agency.

An organisation responsible for promoting inclusive communities through the delivery of people-focussed neighbourhoods which include affordable living, safe and healthy populations, social inclusion, housing choice and environmental sustainability.

To date our work involves developing a great understanding of all stakeholder experiences, working with leadership, board and employees to understand the organisation's ambition, aspirations, strategic trajectory and co-create a brand that speaks to the future it wishes to create. 

A future of great places where communities thrive.

Our work

Brand portfolio strategy
Brand architecture
Brand tone of voice
Marketing strategy
Communications audits
Stakeholder engagement
Customer research
Market research
Community research
Customer experience design
Brand persona mapping
Brand customer experience
Qualitative research
Quantitative research
Communications design & writing
Innovation culture capability building

Key questions which frame our work

Who are we, and what is our voice?

What do the people that matter most, care about?

What is their experience?

How might we fill the gaps of the customer experience?

What is our strategic opportunity? 

How do we acknowledge our past and keep moving forward?

How might we engage all stakeholders in building our brand?

How can we bring our voice to everything we do?

How do we connect our vision with marketing?

This community is yours.

It is ours. Together. This place we call home.

This is a place where you belong. A meeting place.

A place where you and your family are embraced

A place where creators, builders, developers, residents, planners and engineers can contribute to a thriving community.

A place where we can interact and learn from one another, knowing that right here, with us, we all belong to a place where we can each create our vision.

To bring people together and help them thrive.

To create a workplace that has community at its core — one that works for everyone who arrives.

A vision to create places where communities thrive.

© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia