ACT Government
Suburban Land Agency

The challenge

How might we build a brand portfolio that respects diversity, inclusivity and the Canberra way of life — and believes in a future of great places where communities thrive?



You are welcome here.

You and yours.

Just as you are.

However you come.

The Story

Since 2021 we have been the strategic brand partner to the ACT's Suburband Land Agency — a partnership which sees us developing and positioning a government brand with its finger on the pulse of community.

With a great deal of community consultation, internal engagement and consultations, we've embarked on the journey to discover and develop the voice of the ACT Government's Suburban Land Agency.

An organisation responsible for promoting inclusive communities through the delivery of people-focussed neighbourhoods which include affordable living, safe and healthy populations, social inclusion, housing choice and environmental sustainability.

To date our work involves developing a great understanding of all stakeholder experiences, working with leadership, board and employees to understand the organisation's ambition, aspirations, strategic trajectory and co-create a brand that speaks to the future it wishes to create. 

A future of great places where communities thrive.

Our work

Brand portfolio strategy
Brand architecture
Brand tone of voice
Marketing strategy
Communications audits
Stakeholder engagement
Customer research
Market research
Community research
Customer experience design
Brand persona mapping
Brand customer experience
Qualitative research
Quantitative research
Communications design & writing
Innovation culture capability building


Lightbulb Studios


Thriving Community

As the ACT Government's Suburban Land Agency Brand Strategy Partner, our responsibility lay in ensuring that all expressions of the brand were unified under a consistent set of strategic pillars. None were more evident in the work to strike this balance in the SLA's most expressive medium, photography.

This community is yours.

It is ours. Together.
This place we call home.

This is a place where you belong. A meeting place.

A place where you and your family are embraced.

A place where creators, builders, developers, residents, planners and engineers can contribute to a thriving community.

A place where we can interact and learn from one another, knowing that right here, with us, we all belong to a place where we can each create our vision.

To bring people together and help them thrive.

To create a workplace that has community at its core — one that works for everyone who arrives.

A vision to create great places where communities thrive.


A Life Wide Open

Across all mediums, across all places developed by the Suburban Land Agency, our responsibility lay in ensuring that Canberrans were able to see a connection between place, experience, voice and master brand.


A Jacka Sunset — Canberra

As the Suburban Land Agency's brand strategy partner since 2019, we've managed the structure, measurement and creative direction of their brand portolio. This has seen our team work in collaboration and directing their agency partners across their various place, program and community brands.

Would you like to learn more about our work?

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia