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Parks Victoria

A 48hr roadtrip exploring the wonders of our national parks.

We were tasked to develop a content strategy that met a very specific goal  — help people reconnect and understand the benefits and wonder of our national parks.

With a story arc of three-months and only two weeks to sprint to the starting line, we aimed for simplicity and impact — sending two of Melbourne's celebrated and influential photographers on a 48hr, content-gathering road trip. 

The rest — as they say —  is history.

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View More: http://willowandwolf.pass.us/parksvictoria
View More: http://willowandwolf.pass.us/parksvictoria
View More: http://willowandwolf.pass.us/parksvictoria
View More: http://willowandwolf.pass.us/parksvictoria
View More: http://willowandwolf.pass.us/parksvictoria
View More: http://willowandwolf.pass.us/parksvictoria
View More: http://willowandwolf.pass.us/parksvictoria

Client
Parks Victoria

Practice Area
Meaningful Brands

Skillset
Content strategy
Social media strategy
Copywriting
Social media content
Social media management
Photography
Production management 

Selected projects

HitnetBrand Strategy & Identity

World Stamp ExpoBrand Development

Netball Australia One NetballBrand Strategy & Identity

smartMondayBrand Strategy & Naming

Bank AustraliaBrand Strategy & Identity

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Parks VictoriaBrand Experience

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248