A 48hr roadtrip exploring the wonders of our national parks.
We were tasked to develop a content strategy that met a very specific goal — help people reconnect and understand the benefits and wonder of our national parks.
With a story arc of three-months and only two weeks to sprint to the starting line, we aimed for simplicity and impact — sending two of Melbourne's celebrated and influential photographers on a 48hr, content-gathering road trip.
The rest — as they say — is history.
Social media strategy
Social media content
Social media management
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Parks VictoriaBrand Experience
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