A 48hr roadtrip exploring the wonders of our national parks.
We were tasked to develop a content strategy that met a very specific goal — help people reconnect and understand the benefits and wonder of our national parks.
With a story arc of three-months and only two weeks to sprint to the starting line we aimed for simplicity and impact — sending two of Melbourne's celebrated and influential photographers on a 48hr, content-gathering roadtrip.
The rest — as they say — is history.
Social media strategy
Social media content
Social media management