project-large-feature

Hitnet

Photography
Beth Jennings

Empowering communities through co-created storytelling, technology and the Internet of Things — now there’s an idea.

Empowering communities through co-created storytelling, technology and the Internet of Things.

Empowering communities through co-created storytelling, technology and the Internet of Things.

An organisation that empowers communities, co-creating stories with them and provides solutions to sexual and mental health issues through technology.

When Hitnet approached us, our planets aligned.

Culturally-rich stories are delivered through an integrated technology platform direct to marginalised communities — the opportunity to propel the Hitnet brand positioning from 'startup' to scaling up was ours to meet. 

Hitnet-Stationery

Hitnet

Hitnet

“Our values guide each and every business decision, and the organisations and people we choose to partner with, as we work together to fulfill our purpose.”

“When the kids see themselves and people they know, they get so much out of it.”

“When the kids see themselves and people they know, they get so much out of it.”

“When the kids see themselves and people they know, they get so much out of it.”

“When the kids see themselves and people they know, they get so much out of it.”

We co-create information that empowers communities to make healthy life choices, prepares them for life in rapidly changing societies, and connects them with other communities that are now participating in the global digital economy.

We co-create information that empowers communities to make healthy life choices, prepares them for life in rapidly changing societies, and connects them with other communities that are now participating in the global digital economy.

Julie Gibson, CEO

Co-creating with communities

Hitnet-Mockup-Subway

Entrepreneurship, technology & communities

We're inspired by entrepreneurship and technology — two things that have been at the heart of our collective careers for decades.

Working closely with Julie Gibson, we found ourselves working with someone who shared our values and inspired us through her drive and determination to connect marginalised communities with stories and information about their health and wellbeing through technology.

We were tasked to develop a brand identity and design system that could scale with Hitnet's vision to build vibrant, healthy and digitally capable communities, engaged in the digital economy all over the world.


project-large-feature

“Working with Tank was a delight. What they developed far exceeded our expectations and we’re excited to have an identity that honours our past and embraces our future. It was also wonderful to work with a fellow B Corp where our values alignment enabled us to work collaboratively and with intent to produce a quality product that we both feel proud of.”

Julie Gibson, CEO

Client
Hitnet

Practice Area
Meaningful Brands

Skillset
Brand strategy
Corporate identity
Brand styleguide
Art direction

Selected projects

HitnetBrand Strategy & Identity

World Stamp ExpoBrand Development

Netball Australia One NetballBrand Strategy & Identity

smartMondayBrand Strategy & Naming

Bank AustraliaBrand Strategy & Identity

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Parks VictoriaBrand Experience

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248