The Victorian Chamber
of Commerce & Industry

The challenge

How might we bring our new products to market, whilst building a progressive and innovative brand platform?

The Story

How might we establish the beginnings of a new, progressive and innovative brand platform, whilst launching a new suite of products for the largest and most influential not-for-profit business organisation in Victoria?

Working with the Victorian Chamber of Commerce and Industry we evolved the membership product value proposition alongside an evolved brand platform and digital-first visual language.

The member-focussed, insight-led brand platform was developed to evolve the brand personality of an organisation which has been providing over 47,000 members and clients across Victoria with support, information, programs, guidance and community for over 170 years.

Our work with VCCI continues in collaboration with their leadership teams and a select group of purpose and values-aligned partners.

Our work

Campaign value proposition
Creative strategy
Art direction
Design system
Brand styleguide
Brand voice


Colossal Creatures

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia