National Relay Service

The challenge

How might we bring together a wide array of stakeholders from across government and community to co-create a new corporate identity for an integral community service?


A wide range of community and government stakeholders came together to co-create the corporate identity of an essential Australian government service.

The Story

An essential Australian government service asks us to help them bring together a wide array of stakeholders from across government, community and their user-base to co-create their evolved corporate identity.

The National Relay Service helps people in the population who are deaf and/or hard of hearing or find it difficult hearing or speaking with people who use a phone.

An essential service that allows you to communicate with a hearing person who is usina a phone, even if you can't hear or don't use your voice.

We brought together frontline staff, government stakeholders, community and users of the service to build the key principles of the corporate identity and co-create an outcome that was both relevant and meaningful.

Our work

Qualitative research
Stakeholder workshops
Corporate identity
Brand style guide
Brand voice
Brand positioning
Design systems

© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia