Automotive
GM Holden
The challenge
Develop a connected, visual and verbal universe for our automobiles to exist in.
The Story
Working across two countries and four Australian states and territories, we developed a unique and compelling universal language for the GM Holden brand of signature carlines.
From the hills of the Tasmanian landscape, to the iconic New Zealand mountainscape, our team was able to develop an exciting international footprint for this global brand.
Co-creating and understanding the needs of each customer persona, for each carline was key to being able to deliver a distinctive and meaningful value proposition for each of the GM Holden carlines.
Working collaboratively with advertising agency partners, we lent our strategic and creative insights to compliment their processes.
The work was closely linked to the internal engineering and design team, working with vehicle ranges from 'day one' through to launch bringing to life the authentic story and vision for each carline to reality.
Our work
Creative strategy
Strategic reviews
Audience personas
Writing and editing
Photography
Art direction
Stakeholder workshops
Publication design
Photography
Isamu Sawa
Context
Working across two countries and four Australian states and territories, we developed a unique and compelling universal language for the GM Holden brand of signature carlines.
From the hills of the Tasmanian landscape, to the iconic New Zealand mountainscape, our team was able to develop an exciting international footprint for this global brand.
We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.
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