Automotive

GM Holden

The challenge

Develop a connected, visual and verbal universe for our automobiles to exist in.

_1280 w_0002_gm
The Story

Working across two countries and four Australian states and territories, we developed a unique and compelling universal language for the GM Holden brand of signature carlines.

From the hills of the Tasmanian landscape, to the iconic New Zealand mountainscape, our team was able to develop an exciting international footprint for this global brand.

Co-creating and understanding the needs of each customer persona, for each carline was key to being able to deliver a distinctive and meaningful value proposition for each of the GM Holden carlines.

Working collaboratively with advertising agency partners, we lent our strategic and creative insights to compliment their processes.

The work was closely linked to the internal engineering and design team, working with vehicle ranges from 'day one' through to launch bringing to life the authentic story and vision for each carline to reality. 

Our work

Creative strategy
Strategic reviews
Audience personas
Writing and editing
Photography
Art direction
Stakeholder workshops
Publication design

Photography
Isamu Sawa
Context

Working across two countries and four Australian states and territories, we developed a unique and compelling universal language for the GM Holden brand of signature carlines.

From the hills of the Tasmanian landscape, to the iconic New Zealand mountainscape, our team was able to develop an exciting international footprint for this global brand. 

_1280 w_0015_gm
_1280 w_0014_gm
_1280 w_0013_gm
_1280 w_0012_gm
_1280 w_0011_gm
_1280 w_0010_gm
_1280 w_0009_gm
_1280 w_0008_gm
_1280 w_0007_gm
_1280 w_0006_gm
_1280 w_0005_gm
_1280 w_0004_gm
_1280 w_0003_gm
_1280 w_0002_gm
_1280 w_0001_gm
_1280 w_0000_gm
tank-logo-whitebg

We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

Have a question?
Get in touch

+613 9696 3248
Privacy Policy
© Tank 2019
bcorp-100-@2×2