Automotive

GM Holden

The challenge

Develop a connected brand ecosystem for all of our vehicles to exist in, building brand equity across a network of brands.

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The Story

Working across two countries and four Australian states and territories, we developed a unique and compelling universal language for the GM Holden brand of signature carlines.

From the hills of the Tasmanian landscape, to the iconic New Zealand mountainscape, our team was able to develop an exciting international footprint for this global brand.

Co-creating and understanding the needs of each customer persona, for each carline was key to being able to deliver a distinctive and meaningful value proposition for each of the GM Holden carlines.

Working collaboratively with advertising agency partners, we lent our strategic and creative insights to compliment their processes.

The work was closely linked to the internal engineering and design team, working with vehicle ranges from 'day one' through to launch bringing to life the authentic story and vision for each carline to reality. 

Our work

Creative strategy
Strategic reviews
Audience personas
Writing and editing
Photography
Art direction
Stakeholder workshops
Publication design and production
Print and digital creative

Photography
Isamu Sawa
Context

Working across two countries and four Australian states and territories, we developed a unique and compelling universal language for the GM Holden brand of signature carlines.

From the hills of the Tasmanian landscape, to the iconic New Zealand mountainscape, our team was able to develop an exciting international footprint for this global brand. 

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© Tank Pty Ltd

We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Our commitment to Indigenous Australia

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