Government
The Department of Agriculture, Fisheries & Forestry
The challenge
One of Australia's largest government agency portfolios asks us a big question.
How might we bring together the wide-ranging skills of our agency and unify our identity under one common purpose?
Sustaining life and prosperity.
Reseach covered over 17 locations across Australia to gain an understanding of what drove the human ambition, envisioned future and collective purpose of one of the Australian government's most diverse and critical agency portfolios.
The Bioshphere,
a strongly identifiable identity element unifying the diverse range of activities undertaken across the agency portfolio.
The question
How might we bring together the wide-ranging skills of our agency and unify our identity under one common purpose?
The Story
One of the Australian government's most diverse and critically important agency portfolios asks us an equally important question:
How might we bring together the wide-ranging skills of our agency and unify our identity under one common purpose?
A question that carries with it the gravitas of Australia's biosecurity, sustainability and a future that is both prosperous and liveable.
Engaging stakeholders across Australia to better understand their collective vision, ambition and aspriation for a unified agency portfolio, we develped insights that informed the development of a profound change in marketing communications strategy.
The development of brand voice, personality and positioning lay the foundation for a new design system that brought together the best of Australia's industry, innovation, science, research and biosecurity specialists.
Our work
Ethnographic research
Qualitative research
Corporate identity
Brand strategy
Brand style guide
Stakeholder workshops
Brand strategy
Engagement strategy
Brand voice
Brand positioning
Brand narrative
Brand architecture
Digital strategy
Customer experience
Design systems
Art direction
User experience design
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© Tank Pty Ltd
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
