Meaningful work. We wrote these words on our office wall one day, and they helped us see the world in a completely new light.


Meaningful work challenges the status quo — it has the fire of entrepreneurship and creates positive impact in the world we live in.

It's the type of work that has you jumping out of bed in the morning because you know that the work you're doing, matters.

It's not noisy — it's meaningful.

Meaningful work moves us towards solving some of the world's most complex challenges — the advancement of women, financial literacy, health and wellbeing for all, gender equity, education for all, meaningful work and economic growth — to name a few.

We believe that business can be a force for good, and we're on a mission to work with authentic, purpose-driven leaders who believe that too.

This is our purpose.


Working directly with leadership, communities and diverse groups of people to solve complex organisational challenges, requires a team with a unique set of skills.

& purposeful
& responsible
Diverse, inclusive
& insightful
Nimble, agile
& embedded
Dispersed, flexible and a little nomadic

A team with empathy and purpose as its key principles is a team that understands the importance of listening and understanding whilst balancing purpose with business outcomes in a meaningful way.

Our team are leaders in their own right — accountable and responsible they understand that mindful, authentic leadership is the type of leadership we expect in the complex world we live in.

We build diverse, insightful teams from divergent backgrounds — your people, our team and network of leaders, and the community around us are the people we seek to include in true cross-functional teams. 

Not conforming to industry standards our team of leaders are dispersed, autonomous and experts in their fields. Able to mobilise quickly and bring a diverse range of skills together under key operating principles makes the difference.

We work smart. Our partners and collaborators are based in multiple locations, from Melbourne to Kyneton in regional Victoria, Athens and Amsterdam; our teams co-locate, co-create and come together onsite with clients for a better way of working. 


We are a values-led business which means we draw a line in the sand, and from time to time, we point to that line.

Do meaningful work
Challenge the
status quo
Always learn
and adapt
Celebrate diversity, equality and inclusion
Teach everything
we know

Work that moves the us forward, even if it's with just a small step.

Industry norms and yesterdays tools aren't going to solve the problems of tomorrow.

Good leaders are always learning and ready to adapt to the world around them. It's no different for organisations and the brands they own.

Because our children need to live in a better world and it's our responsibility to ensure they do.

When we share our knowledge, everybody grows.

B Corporation

We're an accredited B Corporation and that means we walk the walk.

As a team that works directly with the leadership of organisations, we realise the influence we have on guiding both leaders and organisations in becoming forces for good. Accrediting as a B Corporation provides us the framework to ask better questions of ourselves, our work and how we can impact the world we live in, for the better.

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We respectfully acknowledge the Traditional Owners of the land on which we work and pay respect to the First Nations Peoples and their elders, past, present and emerging.

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