Tank's Managing Director, Dimitri Antonopoulos was delighted to be invited back to the NoBS Conference, where he had the privilege of interviewing Kevin Finn, the author of "Brand Principles," on stage.

Kevin Finn is a renowned designer, author, and thought leader in the branding industry. With over two decades of experience, Kevin has significantly influenced the field with his insights and innovative approaches to brand strategy and design. His book, "Brand Principles," is celebrated for its exploration of the core elements that define successful brands.

The discussion at NoBS Conference provided insights into the fundamental principles of building and sustaining powerful brands, purpose-driven brand strategy and a look behind the scenes at the author's journey to write the book.

Kevin shared valuable perspectives on brand strategy, authenticity, and the evolving landscape of brand agencies.