Finance
Bank Australia
The challenge
Imagine for a moment, a genuinely responsible bank.
Yes, we thought the same thing as you.
The question
At a time when trust for financial services organisations is at a low — how might we build a banking brand with values?
The Story
After 58 years of business, bankMecu decided to rename and become Australia's first, customer-owned responsible bank.
It was a privilege to partner with the board and executive to develop the Bank Australia brand strategy and help this already successful organisation, get to know themselves through their customer's eyes.
We linked their business strategy with their brand, and their brand with content, communications and ultimately their customer's experience.
Who own the bank mind you.
We ran all engagements using Design Thinking and Human-Centred design methods and delivered a brand platform, experience design, digital products and visual identity that celebrates diversity, equality and inclusion — and a more responsible way of managing their money — something their customers, employees, and stakeholders could be proud of.
Our work
Corporate identity
Brand strategy
Brand style guides
Brand voice
Leadership narrative
Audit and review
Brand architecture
Digital strategy
Customer experience
Design systems
User interface design
Content strategy
Content activation
Art direction
User experience design
User interface design
Stakeholder workshops
Brand vision
Values definition
Persona design
Interviews
Ethnographic research
Qualitative research
Photography
Technology
Questions? Send us an email
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© Tank Pty Ltd
We are based in Melbourne, Australia, and our work is conducted across our nation and in various cities around the world. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the nation we live and work in and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
