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smartMonday by Aon

OK Monday,
let’s do this.

How might we take a successful superannuation brand and make it even better?

How might we give it a new perspective?

Focus it on a new customer experience for a savvy, future-focussed customer?

A new outlook for the future.

smartMonday

smartMonday

smartMonday

smartMonday

smartMonday

Mondays are the start of something new.

Mondays are for the hustle.

It's the day that gets us out of bed, punching the air.

Smart.

Mondays are the start of something new.

Mondays are for the hustle.

It's the day that gets us out of bed, punching the air.

Smart.

Mondays are the start of something new.

Mondays are for the hustle.

It's the day that gets us out of bed, punching the air.

Smart.

Mondays are the start of something new.

Mondays are for the hustle.

It's the day that gets us out of bed, punching the air.

Smart.

Mondays are the start of something new.

Mondays are for the hustle.

It's the day that gets us out of bed, punching the air.

Smart.

What we did

Brand strategy

Customer research & insights

Customer experience design

Naming

What we did

Brand strategy

Customer research & insights

Customer experience design

Naming

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smartmonday-57-400

A values-led brand

Responsible decisions

Thoughtful solutions

Proactive action

Accessibility

Doing good

A values-led brand

Responsible decisions

Thoughtful solutions

Proactive action

Accessibility

Doing good

A values-led brand

Responsible decisions

Thoughtful solutions

Proactive action

Accessibility

Doing good

A values-led brand

Responsible decisions

Thoughtful solutions

Proactive action

Accessibility

Doing good

A values-led brand

Responsible decisions

Thoughtful solutions

Proactive action

Accessibility

Doing good

We were tasked to innovate Aon's already successful superannuation product, the Aon Master Trust.

50k members, a 10-year platinum performance rating and a 5-year Heron quality star rating.

We were tasked to innovate Aon's already successful superannuation product, the Aon Master Trust.

50k members, a 10-year platinum performance rating and a 5-year Heron quality star rating.

We were tasked to innovate Aon's already successful superannuation product, the Aon Master Trust.

50k members, a 10-year platinum performance rating and a 5-year Heron quality star rating.

A superannuation brand heavy in equity, high on performance and low in customer interest — superannuation aferall is something we don't all think about.

Working closely with Aon Hewitt's digital, member experience and marketing teams we helped the organisation better understand the opportunity, innovate an aspirational customer journey and build a brand for tomorrow.

We renamed the Aon Master Trust repositioning the business and creating a superannuation brand that clients, advisors and members were proud of.

A brand with a global community of world-class people whose priority is to empower customers financial wellbeing now and into the future.

Enter smartMonday.

Why?

Because the core audience was driven to make a difference. They like Mondays because they're filled with opportunity.

Mondays are the start of something new.

Mondays are for entrepreneurs, for the hustle — the day that gets us out of bed and has us punching the air!

Mondays are a brighter future. Positive, smart action about the choices we make.

Bring on Monday.

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Client
Aon Hewitt

Client
Aon Hewitt

Practice Area
Meaningful Brands

Program
Brand Strategy
Brand Experience

Skillset
Brand strategy
Naming
Customer research & insights
Customer experience design
Naming

Skillset
Brand strategy
Naming
Customer research & insights
Customer experience design
Naming

Skillset
Brand strategy
Naming
Customer research & insights
Customer experience design
Naming

Selected projects

HitnetBrand Strategy & Identity

World Stamp ExpoBrand Development

Netball Australia One NetballBrand Strategy & Identity

smartMondayBrand Strategy & Naming

Bank AustraliaBrand Strategy & Identity

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Parks VictoriaBrand Experience

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
Level 3, 
162 Collins Street
Melbourne
VIC 3000

+613 96963248