smartMonday by Aon
OK Monday,
let’s do this.
How might we take a successful superannuation brand and make it even better?
How might we give it a new perspective?
Focus it on a new customer experience for a savvy, future-focussed customer?
A new outlook for the future.
smartMonday
smartMonday
smartMonday
smartMonday
smartMonday
Mondays are the start of something new.
Mondays are for the hustle.
It's the day that gets us out of bed, punching the air.
Smart.
Mondays are the start of something new.
Mondays are for the hustle.
It's the day that gets us out of bed, punching the air.
Smart.
Mondays are the start of something new.
Mondays are for the hustle.
It's the day that gets us out of bed, punching the air.
Smart.
Mondays are the start of something new.
Mondays are for the hustle.
It's the day that gets us out of bed, punching the air.
Smart.
Mondays are the start of something new.
Mondays are for the hustle.
It's the day that gets us out of bed, punching the air.
Smart.
What we did
Brand strategy
Customer research & insights
Customer experience design
Naming
What we did
Brand strategy
Customer research & insights
Customer experience design
Naming
A values-led brand
Responsible decisions
Thoughtful solutions
Proactive action
Accessibility
Doing good
A values-led brand
Responsible decisions
Thoughtful solutions
Proactive action
Accessibility
Doing good
A values-led brand
Responsible decisions
Thoughtful solutions
Proactive action
Accessibility
Doing good
A values-led brand
Responsible decisions
Thoughtful solutions
Proactive action
Accessibility
Doing good
A values-led brand
Responsible decisions
Thoughtful solutions
Proactive action
Accessibility
Doing good
We were tasked to innovate Aon's already successful superannuation product, the Aon Master Trust.
50k members, a 10-year platinum performance rating and a 5-year Heron quality star rating.
We were tasked to innovate Aon's already successful superannuation product, the Aon Master Trust.
50k members, a 10-year platinum performance rating and a 5-year Heron quality star rating.
We were tasked to innovate Aon's already successful superannuation product, the Aon Master Trust.
50k members, a 10-year platinum performance rating and a 5-year Heron quality star rating.
A superannuation brand heavy in equity, high on performance and low in customer interest — superannuation aferall is something we don't all think about.
Working closely with Aon Hewitt's digital, member experience and marketing teams we helped the organisation better understand the opportunity, innovate an aspirational customer journey and build a brand for tomorrow.
We renamed the Aon Master Trust repositioning the business and creating a superannuation brand that clients, advisors and members were proud of.
A brand with a global community of world-class people whose priority is to empower customers financial wellbeing now and into the future.
Enter smartMonday.
Why?
Because the core audience was driven to make a difference. They like Mondays because they're filled with opportunity.
Mondays are the start of something new.
Mondays are for entrepreneurs, for the hustle — the day that gets us out of bed and has us punching the air!
Mondays are a brighter future. Positive, smart action about the choices we make.
Bring on Monday.
Client
Aon Hewitt
Client
Aon Hewitt
Practice Area
Meaningful Brands
Program
Brand Strategy
Brand Experience
Skillset
Brand strategy
Naming
Customer research & insights
Customer experience design
Naming
Skillset
Brand strategy
Naming
Customer research & insights
Customer experience design
Naming
Skillset
Brand strategy
Naming
Customer research & insights
Customer experience design
Naming
Selected projects
MarineTrafficInnovation Culture
HitnetBrand Strategy & Identity
World Stamp ExpoBrand Development
Netball Australia One NetballBrand Strategy & Identity
smartMondayBrand Strategy & Naming
Bank AustraliaBrand Strategy & Identity
Federation University AustraliaBrand Strategy & Identity
Cancer Council AustraliaBrand Experience
Parks VictoriaBrand Experience
The Department of Human ServicesBrand Strategy & Identity
Tank
© 2018
Purpose
Do meaningful work
Established
1997
Practice Areas
Meaningful brands
Innovation culture
Creative leadership
Office
Level 3,
162 Collins Street
Melbourne
VIC 3000
+613 96963248