smartMonday by Aon

OK Monday,
let’s do this.

How might we take a successful superannuation brand and make it even better?

How might we give it a new perspective?

Focus it on a new customer experience for a savvy, future-focussed customer?

A new outlook for the future.

A superannuation brand heavy in equity, high on performance and low in customer interest — superannuation aferall is something we don't all think about.

Working closely with Aon Hewitt's digital, member experience and marketing teams we helped the organisation better understand the opportunity, innovate an aspirational customer journey and build a brand for tomorrow.

We renamed the Aon Master Trust repositioning the business and creating a superannuation brand that clients, advisors and members were proud of.

A brand with a global community of world-class people whose priority is to empower customers financial wellbeing now and into the future.

Enter smartMonday.

Why?

Because the core audience was driven to make a difference. They like Mondays because they're filled with opportunity.

Mondays are the start of something new.

Mondays are for entrepreneurs, for the hustle — the day that gets us out of bed and has us punching the air!

Mondays are a brighter future. Positive, smart action about the choices we make.

Bring on Monday.