Imagine your child not being able to see themselves play at the elite level of an Australian sport...
Imagine if all sports rewarded grass-roots clubs for embracing diversity and inclusion?
The One Netball brand was developed as a conversation among communities, not a one-sided message at them.
Having a deep understanding of the audience, their motivations, priorities and concerns allowed us to identify the values that drive participation in sport – having fun, being included, self-esteem, friendship – as well as establish key, commonly valued emotional territories which held a higher meaning for the audience.
Promoting a sense of belonging, a healthy self-esteem and sense of achievement.
& Identity Design
UI / UX Design