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Netball Australia

Photography
Lachlan Moore

Imagine your child not being able to see themselves play at the elite level of an Australian sport...

Imagine if all sports rewarded grass-roots clubs for embracing diversity and inclusion?

The One Netball brand was developed as a conversation among communities, not a one-sided message at them.

Having a deep understanding of the audience, their motivations, priorities and concerns allowed us to identify the values that drive participation in sport – having fun, being included, self-esteem, friendship – as well as establish key, commonly valued emotional territories which held a higher meaning for the audience.

Promoting a sense of belonging, a healthy self-esteem and sense of achievement.

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Client
Netball Australia

Practice Area
Meaningful Brands

Skillset
Brand strategy
Content strategy
Digital strategy
Corporate identity
Stakeholder workshops
Customer interviews
Ethnographic research
Brand styleguide
UI / UX Design
Photography
Video production

Selected projects

HitnetBrand Strategy & Identity

World Stamp ExpoBrand Development

Netball Australia One NetballBrand Strategy & Identity

smartMondayBrand Strategy & Naming

Bank AustraliaBrand Strategy & Identity

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Parks VictoriaBrand Experience

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
Level 3, 
162 Collins Street
Melbourne
VIC 3000

+613 96963248