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Federation University Australia

A new breed of degree — a new brand position and a future-proof strategy for one of Victoria’s oldest Universities.

Ballarat University and Monash University Gippsland merge to create Federation University Australia.

A new University on our landscape with a century-old heritage and bright future.

And with it, some interesting challenges:

How might we deliver degrees through partners whilst maintaining a consistency in brand messaging and student experience?

How might we compete on an international playing field?

We were able to answer these questions, and more.

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How might we deliver degrees throughout Regional Victoria via partner institutions and maintain both their and our brand integrity?

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How might we position our business school amongst heavy domestic and international competitors?

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Client
Federation University Australia

Programs
Brand Strategy & Identity
Brand Experience

Skillset
Brand Strategy
Customer journey mapping
Stakeholder workshops
Ethnographic Research
Brand Styleguide
Brand Narrative
Brand Photography
Content Strategy
Video Content
Content Strategy
Campaign Strategy & Activation

Selected projects

HitnetBrand Strategy & Identity

Netball Australia One NetballBrand Strategy & Identity

smartMondayBrand Strategy & Naming

Bank AustraliaBrand Strategy & Identity

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Parks VictoriaBrand Experience

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248