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Federation University Australia

A new breed of degree — a new brand position and a future-proof strategy for one of Victoria’s oldest Universities.

Ballarat University and Monash University Gippsland merge to create Federation University Australia.

A new University on our landscape with a century-old heritage and bright future.

And with it, some interesting challenges:

How might we deliver degrees through partners whilst maintaining a consistency in brand messaging and student experience?

How might we compete on an international playing field?

We were able to answer these questions, and more.

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How might we deliver degrees throughout Regional Victoria via partner institutions and maintain both their and our brand integrity?

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How might we position our business school amongst heavy domestic and international competitors?

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Client
Federation University Australia

Practice Area
Meaningful Brands

Skillset
Brand Strategy
Customer journey mapping
Stakeholder workshops
Ethnographic Research
Brand Styleguide
Brand Narrative
Brand Photography
Content Strategy
Video Content
Content Strategy
Campaign Strategy & Activation

Selected projects

HitnetBrand Strategy & Identity

World Stamp ExpoBrand Development

Netball Australia One NetballBrand Strategy & Identity

smartMondayBrand Strategy & Naming

Bank AustraliaBrand Strategy & Identity

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Parks VictoriaBrand Experience

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
Level 3, 
162 Collins Street
Melbourne
VIC 3000

+613 96963248