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Cancer Council Australia

Everyone has the ability to give hope.

Relay For Life is Cancer Council's largest community-focused fundraising event.

It is also an important community engagement activity with over 175 relays held around Australia each year; involving 140,000 people and honouring over 18,000 cancer survivors.

We were asked to reposition the brand around the core brand truth — that everyone has the ability to give hope.

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Client
Cancer Council Australia

Practice Area
Meaningful Brands

Skillset
Brand Strategy
Corporate Identity
Customer journey mapping
Stakeholder workshops
Ethnographic Research
Brand Styleguide
Brand Narrative
Brand Photography
Content Strategy
Video Content

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Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
Level 3, 
162 Collins Street
Melbourne
VIC 3000

+613 96963248