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Cancer Council Australia

Everyone has the ability to give hope.

Relay For Life is Cancer Council's largest community-focused fund raising event.

It is also an important community engagement activity with over 175 relays held around Australia each year; involving 140,000 people and honouring over 18,000 cancer survivors.

We were asked to reposition the brand around the core brand truth — that everyone has the ability to give hope.

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Client
Cancer Council Australia

Programs
Brand Strategy & Identity
Brand Experience

Skillset
Brand Strategy
Corporate Identity
Customer journey mapping
Stakeholder workshops
Ethnographic Research
Brand Styleguide
Brand Narrative
Brand Photography
Content Strategy
Video Content

Selected projects

HitnetBrand Strategy & Identity

Netball Australia One NetballBrand Strategy & Identity

smartMondayBrand Strategy & Naming

Bank AustraliaBrand Strategy & Identity

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Parks VictoriaBrand Experience

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248