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Bank Australia

Technology
Fusion

Photography
Ben Swinnerton

Imagine a genuinely responsible bank.

Yes, we thought the same thing as you.

We helped Bank Australia get to know themselves through their customer's eyes. We linked their business strategy with their brand, and their brand with content, communications and ultimatley their customers.

Who own the bank mind you.

We gave them an identity that celebrates diversity, equality and inclusion — something their customers, employees and stakeholders could be proud of.

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How might we build a banking brand with values?

A responsible bank.

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Customers, employees, executives and board members helped shape a brand they owned. 

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Client
Bank Australia

Programs
Leadership narrative
Brand strategy & identity
Brand experience

Skillset
Brand strategy
Corporate identity 
Graphic design
Content strategy
Social media strategy
Copywriting
Photography
Production 

Selected projects

Federation University AustraliaBrand Strategy & Identity

Cancer Council AustraliaBrand Experience

Netball Australia One NetballBrand Strategy & Identity

Bank AustraliaBrand Strategy & Identity

Parks VictoriaBrand Experience

smartMondayBrand Strategy & Naming

The Department of Human ServicesBrand Strategy & Identity

Tank
© 2018

Purpose
Do meaningful work

Established
1997

Practice Areas
Meaningful brands
Innovation culture
Creative leadership

Office
G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248