Imagine a genuinely responsible bank.
Yes, we thought the same thing as you.
We helped Bank Australia get to know themselves through their customer's eyes. We linked their business strategy with their brand, and their brand with content, communications and ultimatley their customers.
Who own the bank mind you.
We gave them an identity that celebrates diversity, equality and inclusion — something their customers, employees and stakeholders could be proud of.
How might we build a banking brand with values?
A responsible bank.
Customers, employees, executives and board members helped shape a brand they owned.
Brand strategy & identity
Social media strategy