People
Our network

For two years running, our business has been voted Best for the World by B Corporation International for the value it brings to the people that work with us.

Validating that the culture we've created, the people we nurture and the value we provide them, is world class.

Our model sees us working with a core team of strategic, creative leaders and collaborating with a team of specialist leaders in innovation, brand experience, change management and production experts; advisors and mentors.

Our collaborative teams are part of the eco-system of our business, sharing in our training, events and learning opportunities — ensuring that every member of our teams are aligned and unified.

Our advisors are industry experts, leaders in their own rights — sitting on boards, ex CEOs and entrepreneurs who advise and guide our teams when needed.

This nimble, flexible model is best for you, us and the world it seems.

Meet the people who shape our work.

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Lauren Vilitati 
Strategist

Focus areas
Strategic design, UX Design, Design Thinking, Human-Centred Design, Customer Experience, Ethnographic Research, Workshop Facilitation, Project Management, Training Development and Delivery, Business and Product Strategy, Creative Strategy

Industry expertise
Education, Government, Finance, Health, Technology, Professional Services

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Róisín Muir (née Lowe)
Strategic Designer

Focus areas
Strategic Design, Creative Strategy, Art Direction, Brand Identity, Communications Design, Design Thinking, Human-Centred Design, Workshop Facilitation, Ethnographic Research, Project Management

Industry expertise
Education, Government, Health, Technology, Finance, Professional Services, Utilities, Retail

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Karina Dea 
GM People & Finance

Focus areas
People, Culture, Financial Management, Product Development, Ethnographic Research, Arts Research, Project Management

Industry expertise
Arts, Government, Health, Finance, Technology, Professional Services

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Taryn Atkinson
Strategist
Strategic Designer
Writer

Focus areas
Brand Experience, Partnership Strategy, Project Management, Strategic Design, Design Thinking, Workshop Facilitation

Industry expertise
NFP, Government, Health, Sport, Fashion, FMCG, Automotive, Professional Services

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Marita Davies
Project Owner
Writer
Journalist

Focus areas
Writing, Editing, Interviews, Ethnographic Research, Project Management, Brand Voice

Industry expertise
Education, Government, Health, Technology, Finance, Professional Services

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Jim Antonopoulos
Managing Director

Focus areas
Strategy, Brand Strategy, Design Thinking, Writing, Ethnographic Research, Leadership, Workshop Facilitation, Product Development, Innovation, Communications Strategy

Industry expertise
Technology, Startups, Health, NFP, Sport, Entertainment, Education, Government, Finance, Professional Services

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John Warburton
Creative Strategic Direction
Behaviour Change Specialist

Focus areas
Strategic Direction, Writing, Culture Change, Commercial Humanity, Design Narrative, Brand Strategy

Industry expertise
Education, Government, Health, Technology, NFP Advisory, Architecture, Property, Radio, Tourism

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David Whitehead 
Production and Systems Specialist

Focus areas
Production Management, Automation, Workflow Optimisation, Finished Art, Project Management

Industry expertise
Education, Government, Health, Technology, Professional Services

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Nikos Psaltopoulos
Innovation Advisor & Culture Specialist
Ethnographic Research
Facilitator

Focus areas
Strategic Direction, Innovation Culture, Design Thinking, Writing, Culture Change, Retail Trends, Insights, Communications Strategy, Brand Strategy

Industry expertise
Retail, Technology, Consulting, Government

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Adam Mortimer
Brand Experience Strategist (BX)
Project Owner

Focus areas
Brand Experience Strategy, Ideation, Global Sponsorship Advisory, Activation and Evaluation, Brand Experience Planning, Effectiveness and ROI, Global Brand Experience Trends

Industry expertise
Automotive, Entertainment, Retail, Sports, Education, Finance, Luxury Brands, Aviation/Airlines, Government, Health, Technology, Retail, Professional Services, Utilities, Manufacturing

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Jonathan Beach 
Brand Identity Design Specialist
Contemporary Artist

Focus areas
Brand Identity Design, Brand Strategy, Creative Strategy, Visual Language Design, Brand Voice

Industry expertise
Retail, Luxury Brands, Technology, Finance, Education, Government, Health, Technology, Professional Services

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Frankie Layton
Brand Strategist

Focus areas
Brand Strategy, Business Strategy, Workshop Facilitation, Ethnographic Research, Insights

Industry expertise
Education, Government, Health, Technology, Retail, Professional Services, Utilities, Manufacturing

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Andrew Tanner
Writer
Journalist

Focus areas
Writing, Journalism, Storytelling, Brand Voice, Brand Strategy, Radio, Video

Industry expertise
Health, Automotive, Retail, Technology, Telecommunications, Education, Finance, Government, Professional Services, Utilities, Manufacturing

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Jane Christensen
Designer
Project Manager

Focus areas
Production Management, Project Management, Communications Design, Corporate Identity Design, Ethnographic Research

Industry expertise
Education, Government, Finance, Health, Technology, Professional Services

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Jordan Cole 
Designer

Focus areas
Experience Design, UI Design, Interaction & Visual Design, Strategy, Art Direction, Branding, Communication Design

Industry expertise
Government, Sports, Health, Publishing, Retail, Finance, Startups, Education, Professional Services

“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

— Antoine de Saint-Exupery

“Culture needs to enable you to come up with new ideas, build new capabilities. So that's why I think for companies to be successful over a long period of time, you need more than a good idea and a good strategy. You need a culture that fosters that growth.”

Satya Nadella, Microsoft

A Different Model
A special type of person

Our people believe that business can be a force for good.
And they work with us to make that happen.

Our people believe that business can be a force for good and they come to work to make that happen.

We forego industry standards and have created a different, award-winning model in our culture and employment model.

We surround ourselves with advisors who influence the shape of our business, and the work we do greatly.

We train a team of people we call 'collaborators' — well known experts in their fields whom we invest in as part of our extended team.

And we have a core team that in themselves are leaders — creative leaders.

Altogether, these people bring with them stories, values and experiences that are critical to solving problems, developing ideas and driving change within organisations. 


Our people are strategists, designers, researchers, journalists, photographers and technologists.

Experts in human-centred design, leadership and innovation. 

Our people are published Authors, Eentrepreneurs, and experienced change specialists. 

Bringing a breadth of expertise across our practice areas, and a broad world-view from outside of their working lives.

In our day-to-day we create a flat-culture where our teams are both autonomous and encouraged to own the work they work on. 

We don't have juniors, mid-weights or seniors because we believe hierarchical nomencaltures aren't condusive to collaboration or innovation. 

Our people are very much their own people – and we like that.

They're leaders — creative leaders.

Would you like to work with us?
We’re a little unusual.

Our people believe that business can be a force for good and they come to work to make that happen.

We like to get to know you first, what you care about, your values, your aspirations, and experience.

We on-board and train collaborators who are specialists in specific areas we work in. We partner with organisations that align with our values and offer something that increases the value we offer to our clients.

If you're interested in learning more about how we work, jumping into our system and joining our newsletter, simply fill out the form and we'll send you all the details.