PROGRAM

The Startup Roadmap Program

A simple, step-by-step approach for founders and entrepreneurs. 

ABOUT

ABOUT

A simple, step-by-step program that helps Founders and Entrepreneurs go from idea to launched product.

An immersive program that acts as the catalyst for innovation in enterprise-level, team-based cultures.

The Startup Roadmap Program offers Founders and Entrepreneurs a simple roadmap to take their idea from early-stage to a living, breathing business model.

With over 20-years experience working with leaders across industries, we help you:

  • clear the confusion of the early stages of startup life
  • learn what the market thinks and needs
  • ideate and define your product or business idea
  • validate your ideas with your audience
  • grow your audience and launch your idea 

The Innovation Culture Program is the culmination of expertise and experimentation of our own entrepreneurial journey.

It is an understanding that if we are to remain relevant — we must build cultures of innovation to meet the unmet needs of new customers, empower our people around a common narrative, an unwavering empathy for customer needs, and entrust in them the tools, resources, rituals and rhythms that allow them to do meaningful work.

Your people work together to understand the mindset 
 of high-performing teams, entrepreneurship and innovation methods, the approach to problem-seeking, diagnosing and understanding; and a roadmap towards promoting ideas in a robust, engaging manner.

OUTCOMES

How we can help.

What can you expect?

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EARLY-STAGE STARTUP CONSULTING

What should I do with my idea?

You have an idea and you don’t know what to do with it. We’ll work with you in a series of consulting sessions to talk you through how to test it, how to make sense of it, and how to interrogate it and ensure it’s the ‘right idea’, not just any idea.

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PROOF OF CONCEPT
MARKET RESEARCH

Will my audience like my idea?

Too many entrepreneurs go from idea to execution before learning what their potential audience thinks or needs.

With desktop research, online surveys and audience interviews, we develop a proof of concept report for you to use to pivot, iterate or charge forward.

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PRODUCT IDEATION
& DEFINITION

I have audience insights and a great idea — how will my idea make money?

We’ll spend a day with you generating business models for your idea — we’ll interrogate your idea and also help you ideate the key personas, resources and activities you’ll need to build a compelling value proposition you can take to market. We’ll also work with you to create a minimum-viable pitch deck — something that you can use to sell your idea to investors.

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PRODUCT VALIDATION
& AUDIENCE DEVELOPMENT

I need to ensure I’m developing an audience and listening to their needs.

We’ll facilitate a workshop with you
and your team and develop a roadmap to validate your idea. We’ll help you begin building a sequence that leads people to your website and captures leads into. 

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ECOSYSTEM MAPPING
& CONSOLIDATION

I’ve got lots of stuff that needs organising into a coherent system — brands, names, domains, products, services, stuff.

If you’re already running and things are growing, if you’re like most entrepreneurs you’ll have lots of balls in the air and a brand portfolio that isn’t quite as streamlined as you’d like. We’ll help make sense of the ecosystem that makes up your brand and consolidate it into a simple order.

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AUDIENCE GROWTH

OK, Things are rolling along, now I’d like to grow my audience and get the word out there.

Now you’re ready to go from some people, all the way to many people in your pipeline.

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AUDIENCE NURTURE

I have a growing audience and now I need to keep them interested in what I do, as well as build trust, enough to move them to buy at some stage.

 We’ll dedicated time to nurturing your audience across your brand ecosystem — be it writing or designing. We’ll look after the ongoing nurturing so you can do what you do.

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CMO SUPPORT

How can I ensure I have the ongoing marketing, strategic and creative support I need?

Our CMO program allows for ultimate flexibility for all sizes of entrepreneur and organisation and also, ultimate support. 

WHO?

Who is this for?  

Seed: Early-stage Startup Founders

You're just starting. You have an idea and you don't know what to do with it. You're stuck and the creative juices have stopped flowing.

Alpha: Mid-stage developing businesses

Things are rolling well enough after your first launch, but you've plateaued. You haven't achieved the audience growth, or reach you expected and now you need the support to push towards a strong second launch.

Beta: Small business seeking consolidation and growth

You've been around for a while and you need the strategic support and advice from people who have been where you are now to help you reach audiences, present to investors and build a compelling story, and experience for your customers.

 

 

THE STARTUP ROADMAP PROGRAM

Would you like
to know more?


Are you interested in learning more about this program?

Complete this form and we'll organise a 1:1 discussion to answer any of your questions and run through the program in detail with you.

Tank
© 2019

Office

L3, 162 Collins St
Melbourne
VIC 3000

+613 96963248