Start Something — Let the journey unfold.

Start Something:
Let the journey unfold.

Friday, October 26th


Melbourne CBD

Early bird
$299 +GST per head

Full price
$399 + GST per head


Discounts available for group bookings, get in contact with lauren@wearetank.com.au for more details

Have you ever thought "I wish I thought of that?"

We've all seen those amazing ideas — ideas that we've had ourselves, but never actually done anything about.

We all have ideas burning inside us. Some are brilliant, some maybe not so great — but if we sit on our hands, we'll simply never know — unless we make them happen.

Because until you turn your ideas into action, you will never know.

So what is stopping these ideas from getting out there? It’s hard to know if your ideas are good, what success looks like, where to start and how to turn it into reality. And all these questions conspire to stop the idea from getting off the ground.

The good news is that building an idea may not be as difficult or expensive as you think. 

Using our co-developed framework which utilises elements of design thinking, creative strategy, rapid prototyping, testing and learning to turn ideas into action.

With years of experience in design, advertising, product development and strategy and creation of successful businesses and products your facilitators Jim Antonopoulos and Tony Prysten will guide you on the way to releasing your inner idea.


“So many people have ideas they've never actioned. So many ideas gone to waste. Ideas are easy — anyone can do that. Bringing them to life, now that's impressive.”

 — Anon.



Who is this for?

— Anyone with an idea they want to bring to the world.

— Creatives, Designers, Technologists

— Entrepreneurs, Makers, Creators

— Leaders of innovation initiatives

— Business owners & entrepreneurs

— Startups

How will this help you?

This workshop will help you go from idea to action. It will arm you with a go-to-market roadmap and framework that you can apply to any product, business or idea development you choose.

Bringing together two great mentors with over 30 years of experience starting and running creative businesses, launching and re-launching products — this session is a unique opportunity to gain insights and real-world, practical know-how from these two creative leaders.


Morning Session

Finding the right idea & getting started.

An overview of our go-to-market roadmap, how to find the right idea and how to overcome the fear of getting started.

Afternoon Session

Finding an audience and selling your idea.

Finding your audience, listening and proving your idea actually works — then moving onto selling and pitching your idea.


jim-small circle

Jim Antonopoulos
Managing Director


Navigating the last 27+ years through digital and design, Jim's experience spans industries with expertise in digital, strategy, product and brand development.

An advocate for business as a force for good, he's had a long passion for understanding how people interact with brands, culture and technology.

As MD of Tank, a proud B Corporation he helps leadership teams build meaningful brands, cultures of innovation and celebrate and nurture creative leadership. 

Working on product, brand and digital initiatives with some of Australia's most recognised and impactful organisations; Microsoft, Aon, St Vincent's Hospital, RACGP, Bank Australia, Netball Australia, Hockey Australia, Red Cross and many others.

Jim is a strategic leader and entrepreneur having built and launched a number of his own startups and works passionately to mentor and guide emerging creative leaders by sharing openly his journey as a business owner and entrepreneur through regular workshops, a weekly blog and 1:1 consulting sessions with startup founders.

His recent initiatives see him growing a series of online learning products for creatives, launching an online fitness product and packaging his 20+ year learnings into a range of online tools and resources.

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Tony Prysten
Head of Product Design & Experience
Yellowfin BI


Originally an industrial designer, Tony evolved into the world of digital, originally co-founding and then 15 years later, selling his own agency Igloo. For the next 4 years, he was Digital Director at Advertising Agency McCann, winning many global creative awards including Gold Lions at Canne. Most recently, Tony joined Melbourne based global analytics software maker Yellowfin heading up product design.

A creative, entrepreneurial and strategic thinker, Tony strives to solve problems by delivering creative and effective ideas and he has over 20 years experience assisting large and small organisations to define and build successful product offerings.

He has worked on significant digital strategies, product campaigns and implementations for clients such as Metro Trains, AGL Energy, Australian Unity, Mazda Australia, Cricket Australia, Quit Victoria, Tigerair, Australian Unity, Victorian Responsible Gambling Foundation and Cancer Council Australia.

Never short of an idea or the passion and energy to make it happen, he is currently involved in a skincare range for cyclists, a software startup in the research sector, and a sewing startup he co-created with his partner. He has also created and sold a graphic design book, co-produced and launched an album (including going on tour with the band) and been a mentor to many trying to get their idea off the ground. There are fables of success and failure (if you want to call it that) and a lot of experience in between that he loves to share through workshops, teaching and mentoring.


— Places are limited to 10ppl
— Course content may vary slightly to be tailored to attendees