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Design Thinking & Meaningful Brands

An introduction to Design Thinking

Next Workshop
Friday 5 October


Melbourne CBD

$400 +GST per head


Discounts available for group bookings, get in contact with for more details

Design Thinking is how we explore and solve problems at Tank. It’s human-centred, iterative and brings diverse, cross-functional teams together.

We know it works because we’ve been doing it for more than 20 years.

Build your toolkit and your confidence in an intimate one day workshop where you'll connect with like-minded people in a practical, hands-on environment.  

“Design thinking is a human-centred approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”  

— Tim Brown, CEO of IDEO


Who this is for

— Anyone with a problem to solve

— Creative & thought leaders

— Business owners & entrepreneurs

— Start ups

— Not-for-profits

— HR personnel

— Brand managers

How we can help you

This workshop will give you a solid foundation that will help you speak confidently about the value of design thinking in building a meaningful brand. We'll show you how to apply a design thinking approach and prepare you to solve problems so you feel confident in implementing in your business or organisation.


“Jim and Lauren are a godsend, your approach and insights were informative, educational, applicable and engaging! I feel this workshop has come to me at a perfect time professionally as the content is extremely powerful, useful and extremely flexible with a magnitude of applications. I am eager to see what creativity will be unleashed in the near future as I apply my new knowledge into practice, helping support my regional community grow.”
— Renee Coman, Director of Distance Assistance

What we'll cover

What design thinking is in the context of brand development

How we use design thinking in brand development — case study

Live Q&A — how you might implement design thinking in your business


jim-small circle

Jim Antonopoulos
Managing Director


lauren-small circle

Lauren Vilitati
Brand Strategist



— Places are limited to 10ppl
— Course content may vary slightly to be tailored to attendees