How we build

Innovation Culture


“Culture needs to enable you to come up with new ideas, build new capabilities. So that's why I think for companies to be successful over a long period of time, you need more than a good idea and a good strategy. You need a culture that fosters that growth”

— Satya Nadella, Microsoft

“This is a profound and inspiring quote about creative leadership from someone famous.”

Someone Famous

In an era of sticky notes, sharpies and constant emerging technology, it's easy to get caught up in what seems like 'innovation' but actually isn't.

CEOs and leaders are often quick to introduce new systems and tools that promise to enhance productivty and creativity, but instead leave employees disillusioned when the next new fad is discovered. 

When we talk about a culture of innovation we start with empathy. A deep understanding of the capabilities and mindset of customers and employees alike.


We believe that leaders need to redefine what success looks like and provide their employees with frameworks, tools and incentives that encourage creative thinking and a wholistic approach to capability and business development. 

We're passionate about sharing everything that we know, and by engaging with your design, marketing and communications teams we impart our experience and knowledge through a series of professional development workshops, training and employee experience design.



How we help build a culture of innovation

Design Thinking Workshop

Our Introduction to Design Thinking Workshop will introduce a human-centered approach to innovation. In this one day immersive workshop, we will look at the tools and ways of thinking to help you answer business probelms, and develop products, services, and strategy within your organisation or business.

Learn more

Design Sprints

Product development and campaign sprints are a great way to answer business problems through design, prototyping and testing in a short turnaround time. Using a collaborative approach we can turn a long tedious process into a 1 week sprint to gain real feedback.

Training Sessions

We train teams and organisations by introducing a mindset to adopt new bahaviours and embrace change. We know the best ambassadors any organisation are its employees and the best way to encourage growth is to invest in its people. 

Employee Experience Design

To measure and improve the impact of your team you require a deep understanding of their strengths, weaknesses and what motivates them. Through a series of employee interviews, discussion groups and analysis of the employee value proposition, we develop a team culture map to identify key areas of investment and recommendations for improving the employee experience.



Design Thinking. The key ingredient for innovation

There are in fact a number of ingredients for innovation, but this one is key.

Read the essay



The meaningful organisation

How to better understand the worldview of our people if we're going to create positive impact.

Read the essay



What cows can teach us about empathy

What does it actually mean, this thing of putting yourself in someone else's shoes for the benefit of innovation?

Read the essay



Engaging employees starts with remember what your company stands for 

Disengaged employees cost U.S. companies $450 billion to $550 billion per year in lost productivity. So what does engage them?

Read the essay

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Hello Tomorrow

Leadership • Strategy • Innovation • Creativity

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© 2018

Meaningful Brands


Brand Strategy & Design



Innovation Culture

Design Thinking Workshop

Design Sprints
Design Sprints

Training sessions
Training Sessions

Employee Experience Design


G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248