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“Organisational creativity is not the enemy of control and predictability.  Rather it is a form of latent capital, ‘creative capital’ if you will, that if cultivated intentionally, can be made available to the organisation in times of challenge and change. ”

Barbara Lombardo, IBM

“This is a profound and inspiring quote about creative leadership from someone famous.”

Someone Famous

IBM's 2010 Global CEO Study asked the world's leading CEOs for the number one leadership quality for success in business.

Creativity was the unanimous winner — the quality nominated as most critical to the future success of organisations and their leadership.

And this is why we feel responsible, as creative leaders to teach everything we know and develop the future creative leaders in our own industry and the organisations we work with. 

We celebrate creative leadership in our fortnightly Hello Tomorrow newsletter — we write about it in the weekly Business of Creativity, and we endeaovour to grow some of tomorrow's great creative leaders by teaching them everything we know via The Strategy Masterclass and other resources.

If you're an entrepreneur, aspiring creative leader or an organisation trying to embrace creativity — below, you'll find resources, workshops and tools to help develop creative leadership skills in your organisation, your team and your self.



1:1 Consulting Sessions

Our 1:1 consulting sessions are an easy way to begin your journey. Whether you're an entrepreneur looking to take the next step, a creative looking to level up or a business owner seeking to bed down a strategy — these sessions are a great way to tap into the expertise within our team.

Book a consulting session

Online course

The Creative Leadership Masterclass

We're launching an online course in Creative Leadership in 2019 . If you'd like to access this course at an early, beta discount. This is the place to register your interest.

Register your interest


Strategy 101 Workshop

Available for teams of 10 or more, this workshop will teach you the fundamentals of good strategy, how design thinking and human-centred design can be used to build strategy and how you can apply these fundamentals to developing brand, business, communications or digital strategies. A great pre-cursor to The Strategy Masterclass online course.

Register your interest

Online course

The Strategy Masterclass

The course that has taught creative leaders around the world the fundamentals of good strategy. Since 2017, this course has seen a large international student-cohort embrace it as an always-on resource and conduit to continual learning about strategy fundamentals.

Learn about the masterclass


Start Something — Let the journey unfold

Are you struggling with trying to get an idea off the ground? Is your creative endeavour failing to scale or even move you towards your goal? Two industry leaders come together to share their experiences in starting, scaling and sometimes failing. You'll walk away with frameworks, ideas, tools and inspiration to let your journey unfold

Learn more



What makes a great creative leader?

Jim Antonopoulos explores the qualities that make a great creative leader. 

Read the essay →



Innovation in leadership

McKinsey explores a new type of leadership — integrity, agility, courage and insight.

Read the essay →



The key ingredient for innovation

We explore the key ingredient for innovation and creative leadership.

Read the essay →



Fame vs Leadership

Are fame and good leadership necessary companions?

Read the essay →

Join now

Hello Tomorrow

Leadership • Strategy • Innovation • Creativity

A fortnightly email publication with an honest, insightful and authentic view of leadership.  Members receive exclusive access to resources, events and a unique behind-the-scenes view of the work we do. 

Private, exclusive, no spam and unsubscribe any time.

© 2018

Meaningful Brands


Brand Strategy & Design



Innovation Culture

Design Thinking Workshop

Design Sprints
Design Sprints

Training sessions
Training Sessions

Employee Experience Design


G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248