About Tank
Our Biography

A human-centred approach

We build meaningful brands.

We build

We build meaningful brands.

We're a strategic design consultancy and we work with leaders to build brands that are meaningful and relevant.

We use design thinking processes and methods to engage with leadership teams across Australia.

We apply our methods to solving brand, leadership, marketing and communications problems.

Our focus is on building meaningful brands and doing meaningful work.


Marita Davies is a Project Owner, Writer, published Author and a passionate climate change activist for the Kiribati region.


We're a proud B Corporation.

Our work with leadership teams across Australia means we have a reponsibility to guide, influence and build businesses that are a force for good.

Good businesses and their leaders will have the greatest impact than anyone in solving society's biggest challenges.

Leaders who start with why and eat last.

Those innovators, disruptors and challengers who stand on the edge without going over — those who see all kinds of things you can't see from the centre.

The purpose-driven leaders.

They're the ones who will change the world for the better, and we're driven to help them.

A design-led approach to innovation

We build cross-functional teams who design for the people that matter — the humans at the heart of the problem we're solving.

We build cross-functional teams who design for the people that matter — the humans at the heart of the problem we're solving.

We build cross-functional teams who design for the people that matter — the humans at the heart of the problem we're solving.

Our Practice Areas
Strategy, creativity & design

Our Practice Areas
Strategy, creativity & design

Meaningful Brands

Meaningful Brands

Purposeful, meaningful brands are built by a strong, compelling leadership narrative. A consistent, meaningful story that moves the business forward.

We partner with leadership teams to design business strategy with positive purpose built in, empathy for the people it seeks to serve and direct links to building meaningful, human-centred communications.

In a world of message overload, brands that create meaningful and relevant relationships with people (yes, relationships) will flourish.

Using a more human-centred approach to develop brand strategy that is intrinsically linked to business purpose. Our aim is build brands that are powerful, purposeful and meaningful in our lives.

Brand strategy
Brand architecture
Brand reviews
Corporate identity design
Brand personas
Brand narrative and tone of voice
Brand engagement
Brand styleguides
Envisioning future state
Purpose development
Brand narrative
Value proposition design
Audience identification & definition
Problem clarification
Customer brand experience
Employee brand experience
Communications strategy
Digital strategy
Content strategy
Content creation and activiaton
Communications audit
Campaign design sprint

Innovation Culture

Leadership teams around the globe acknowledge the need to uncover the unmet needs of customers and create customer-obsessed teams within their organisations.

They also acknowledge the need to encourage innovation instead of hindering it.

We're passionate about sharing everything that we know, and by engaging with your design, marketing and communications teams we impart our experience and knowledge through a series of professional development workshops.

Rapid ideation
Design sprints
Brand narrative and tone of voice
Good strategy vs bad strategy
Persona development
Human-centred design methods
Eco-system mapping
Customer experience design
Rapid prototyping
Future state envisioning
Product development sprints
Onsite training & workshops for teams
Executive immerssions

Creative Leadership

We believe in Creative Leadership — it's the heartbeat of entrepreneurship and the power inside the modern, design-lead organisation.

We work with entrepreneurs, CEOs and early-stage startups to help them learn the key qualities and skills required become Creative Leaders and embed creative leadership inside their organisations.

1:1 Consulting
Strategy workshops
Design Thinking training
Knowledge & Capability building sessions
Mentoring & Coaching
Training programs

Our Values
Our line in the sand

Do meaningful work
Always find better ways to work
Embrace diversity, equality and inclusion
Always learning and adapting
Happy, healthy and sustainable

Tank 2017 dsc_5813-slice

A different way to structure teams All our products, programs and clients benefit from two key roles: Project Owners and Strategic Designers — accountable and hands-on. 

© 2018

Do meaningful work


Practice Areas
Meaningful brands
Innovation culture
Creative leadership

G06, 87 Gladstone St.
Sth Melbourne
VIC 3205

+613 96963248